Startup Studio Sessions & Syllabus - cornelltech/startup-studio GitHub Wiki

Startup Studio Spring 19: Syllabus

Lecture Room 141

Link to the Startup Studio artifacts sheet is posted here: https://bit.ly/studio-links

1/22: Welcome to Startup Studio

All Sections: 3:20p- 4:35p

Meeting in Bloomberg Auditorium

Cornhole Tournament + Welcome Back!

5:00p- 8:00p in Tata 141

Required Pre-work

  • Come to class prepared to pitch as a team

Reading:

Homework: Submit assignments here: http://bit.ly/startup19hw

This homework is DUE on Sunday, Jan 27 by 11:59pm.

  • Update your product narrative in the artifactsheet within the submission form
  • 20 Questions (top 20 questions about your company/concerns, etc.) What are the top 20 questions that investors, users, etc. will ask you about your company?
  • Fill-out Napkin Business Canvas

Readings:

1/29: Introduction/ Be Great At Everything You Do

Section 1:

3:20p- 4:35p: Lecture

4:45p - 6:00p: Scrum Activity: 20 Questions (Team assignments and rooms)

Section 2:

3:20p- 4:35p: Scrum Activity: 20 Questions (Team assignments and rooms)

4:45p- 6:00p: Lecture

Slides

Homework: Submit assignments here: http://bit.ly/startup19hw

All homework is DUE on the Sunday before the next class by 11:59pm.

  • Scrum Activity: 20 Questions info here, submit updated 20 questions and answers.

  • Submit each member's GitHub handle

  • Bi-Weekly status email, include all members of your team, cc both your professors, CC [email protected].

    Your Bi-Weekly email should include:

    • Team Info: Name & ID Number
    • Startup Pitch: Pitch for your product
    • Weeks Behind: Outline what has your team accomplished
    • Key Takeaways: What are some key takeaways your team has learned in the past weeks?
    • Weeks Ahead: What does your team want to accomplish in the next 2 weeks?
    • Risks/Roadblocks: What are some Risks/roadblocks your team has that is slowing down your forward momentum

Readings:

2/5: How To's

Section 1:

3:20p- 4:35p: Lecture

4:45p - 6:00p: Team time

Section 2:

3:20p- 4:35p: Team time

4:45p- 6:00p: Lecture

Both Sections

6:10p- 7:25p: Work time

Slides 1
Slides 2

Homework: Submit assignments here: http://bit.ly/startup19hw

All homework is DUE on the Sunday before the next class by 11:59pm .

  • Elevator pitch of your company (max 300 characters)
  • Paragraph pitch of yuor company (100 words)

2/12: Building Your Company in NYC

Both Sections

3:20p- 4:35p: Team time

4:45p- 6:00p: Lecture (Panel) in Bloomberg Auditorium

6:10p- 7:25p: Work time

Guest Panel
Liz Wessel - WayUp
Dane Atkinson - Odeko
Kareem Amin - Clay
Ali Hussain - Latch
Lauren McDevitt- GoodDog \

Homework: Submit assignments here: http://bit.ly/startup19hw

All homework is DUE on the Sunday before the next class by 11:59pm.

  • Bi-Weekly status email, include all members of your team, CC [email protected].

    Your Bi-Weekly email should include:

    • Team Info: Name & ID Number
    • Startup Pitch: Pitch for your product
    • Weeks Behind: Outline what has your team accomplished
    • Key Takeaways: What are some key takeaways your team has learned in the past weeks
    • Weeks Ahead: What does your team want to accomplish in the next 2 weeks
    • Risks/Roadblocks: What are some Risks/roadblocks your team has that is slowing down your forward momentum

Readngs:

Feb 14-15: Sprint 1

  • 3:30pm kickoff (2/14)
  • 3pm presentations, party 5:00-6:00pm (2/15)
  • Update the Buildboard with product narrative (140 characters max), HMW, company logo, add a team and individual members photo
  • Every team member must be prepared to give your Sprint presentation in front of the class
  • Upload Sprint 1 Presentation, update HMW and Product Narrative to Buildboard

Requirements: 4 mins

Team/ Intro
Product narrative
Why/Why now/ Vision
Personas
Validation
Demo (lo-fi or hi-fi)
Next steps \

Kickoff Deck here

MEng Students submit your technical 1-pager [here](https://goo.gl/forms/mq0khd5nHDlxavAb2)

Nominate your fellow colleagues for the Don't Be a Jerk Award > http://bit.ly/CT-DBaJ

2/19: Talking to Users

Section 1:

3:20p- 4:35p: Lecture

4:45p- 6:00p: Team Time

Section 2:

3:20p- 4:35p: Team time

4:45p- 6:00p: Lecture

Crit Both Sections

6:10p- 7:25p

Room assignments here http://bit.ly/19StartupStudioCrit

Homework: Submit assignments here: http://bit.ly/startup19hw

All homework is DUE on the Sunday before the next class by 11:59pm.

  • Complete the Sprint 1 Buildboard deliverables listed above (check your inbox/spam for an invite to access your team's repo)
  • Check your repo here
  • Crit: 5-6 sentences summarizing feedback received & 5-6 sentences on how your team will use the feedback to continue building
  • Send a link to your product/ demo of the product
  • Think about your company and give it a name that you can build a business around. Update your company name, if needed.
  • Find a single company that has not publicly raised venture funding that you would like to fund and explain why. (Some places to find companies are but not limited to: Angel List, Product Hunt, Kickstarter, Circleup.)

MEng Students submit your technical 1-pager [here](https://goo.gl/forms/mq0khd5nHDlxavAb2)

Nominate your fellow colleagues for the Don't Be a Jerk Award > http://bit.ly/CT-DBaJ

Readings:

Feb 23-27: Mid-winter Break

3/5: VC Pattern Matching

Section 1:

3:20p- 4:35p: Lecture

4:45p - 6:00p: Scrum VC Pattern Matching Investment (Team assignments and rooms)

Section 2:

3:20p- 4:35p: Scrum VC Pattern Matching Investment (Team assignments and rooms)

4:45p- 6:00p: Lecture

Both Sections

6:10p- 7:25p: Team Time

Slides: here

Homework: Submit assignments here: http://bit.ly/startup19hw

All homework is DUE on the Sunday before the next class by 11:59pm.

  • Scrum Activity VC Pattern Matching Investing: What is the company your team decides to fund and for how much?

  • The script of your product/ company the demo (what and why)

  • Bi-Weekly status email, include all members of your team, cc both your professors, CC [email protected].

    Your Bi-Weekly email should include:

    • Team Info: Name & ID Number
    • Startup Pitch: Pitch for your product
    • Weeks Behind: Outline what has your team accomplished
    • Key Takeaways: What are some key takeaways your team has learned in the past weeks
    • Weeks Ahead: What does your team want to accomplish in the next 2 weeks
    • Risks/Roadblocks: What are some Risks/roadblocks your team has that is slowing down your forward momentum

Nominate your fellow colleagues for the Don't Be a Jerk Award > http://bit.ly/CT-DBaJ

Optional:

http://reactionwheel.net/2015/10/the-deployment-age.html

https://medium.com/@jgolden/lessons-learned-scaling-airbnb-100x-b862364fb3a7

http://andrewchen.co/startups-are-cheaper-to-build-more-expensive-to-grow/

3/12: Hot NYC Companies

Both Sections 3:20p- 4:35p: Tech in (Team assigments and requirments here)

4:45p- 6:00p: Lecture (Panel) in Bloomberg Auditorium

Guest Panel

  • Patrick Chun, Juxtapose.com
  • Shirley Chen, Narrativ.com
  • Carolyn Childers, Joinchief.com
  • Zack Weiner, Itsovertime.com
  • Joe Percoco, Titanvest.com
  • Rachel Cohen, Nowehome.com

Homework: Submit assignments here: http://bit.ly/startup19hw

All homework is DUE on the Sunday before the next class by 11:59pm .

  • 3-5 Takeaways from your Tech in session. What are the plans to build your product in the next 2 weeks? \
  • Submit your team's Tech in deck and repo link.

Readings:

Nominate your fellow colleagues for the Don't Be a Jerk Award > http://bit.ly/CT-DBaJ

Mar 14-15: Sprint 2

  • 3:30pm kickoff (3/14)
  • 3pm presentations, party 5:00-6:00pm (3/15)
  • Update the Buildboard with product narrative (140 characters max), HMW, company logo, add a team and individual members photo
  • Every team member must be prepared to give your Sprint presentation in front of the class
  • Upload Sprint 2 Presentation, update HMW and Product Narrative to Buildboard and artifact sheet
  • Check your repo here

Requirements: 4 mins

Team/ Intro
Product narrative / wedge
Why/Why now/ Vision
Personas
Validation
Demo (hi-fi)
Strategy
Next steps

Homework: Submit assignments here: http://bit.ly/startup19hw

Kickoff Slides here

Nominate your fellow colleagues for the Don't Be a Jerk Award > http://bit.ly/CT-DBaJ

3/19: Building a Brand

Section 1:

3:20p- 4:35p: Lecture

4:45p - 6:00p: Team Time

Section 2:

3:20p- 4:35p: Team time

4:45p- 6:00p: Lecture

Spinout Teams Only

6:10p- 7:25p: VC Day (lineup)

Deck here

Homework: Submit assignments here: http://bit.ly/startup19hw

All homework is DUE on the Sunday before the next class by 11:59pm.

  • Brand homework: answer these questions

  • Bi-Weekly status email, include all members of your team, cc both your professors, CC [email protected].

    Your Bi-Weekly email should include:

    • Team Info: Name & ID Number
    • Startup Pitch: Pitch for your product
    • Weeks Behind: Outline what has your team accomplished
    • Key Takeaways: What are some key takeaways your team has learned in the past weeks
    • Weeks Ahead: What does your team want to accomplish in the next 2 weeks
    • Risks/Roadblocks: What are some Risks/roadblocks your team has that is slowing down your forward momentum
  • Complete the mid-semester peer feedback survey (Submit here). The mid-semester and final-semester peer feedbacks are worth 15% of your personal grade. Be thoughtful and insightful about your feedback. DUE by 3/29 @11:59p.

Nominate your fellow colleagues for the Don't Be a Jerk Award > http://bit.ly/CT-DBaJ

3/26: Raising Money (Lecture)

Section 1:

3:20p- 4:35p: Lecture

4:45p- 6:00p: Team Time

Section 2:

3:20p- 4:35p: Team time

4:45p- 6:00p: Lecture

Crit Both Sections

6:10p- 7:25p

Room assignments here http://bit.ly/19StartupStudioCrit

Deck here

Homework: Submit assignments here: http://bit.ly/startup19hw

All homework is DUE on the Sunday before the next class by 11:59pm.

  • Crit: 5-6 sentences summarizing feedback received & 5-6 sentences on how your team will use the feedback to continue building

Readings:

Nominate your fellow colleagues for the Don't Be a Jerk Award > http://bit.ly/CT-DBaJ

Mar 30- April 7: Spring Break

April 11-12: Sprint 3

  • 3:30pm kickoff (4/11)
  • 3pm presentations, party 5:00-6:30pm (4/12)
  • Update the Buildboard with product narrative (140 characters max), HMW, company logo, add a team and individual members photo
  • Every team member must be prepared to give your Sprint presentation in front of the class
  • Upload Sprint 3 Presentation, update HMW and Product Narrative to Buildboard and artifact sheet as homework
  • Check your repo here

Nominate your fellow colleagues for the Don't Be a Jerk Award > http://bit.ly/CT-DBaJ

Requirements: 4 mins

Team/ Intro
Product narrative / wedge
Why/Why now/ Vision
Personas
Validation
Demo (hi-fi only)
Tech wedge
Next steps

Homework: Submit assignments here: http://bit.ly/startup19hw

Deck here

4/16: Raising Money (VCs)

Both Sections 3:20p- 4:20p: Scrum VC Pitching

(Team assignments and rooms)

4:45p- 6:00p: Lecture (Panel) in Bloomberg Auditorium

Crit Both Sections

6:10p- 7:25p

Room assignments here http://bit.ly/19StartupStudioCrit

Guest Panel

Caitlin Strandberg, Lerer Hippeau

Nicholas Chirls, Notation Capital

Peter Boyce, General Catalyst

Vipin Chamakkala, Work Bench

Katie Reiner, Torch Capital

Homework: Submit assignments here: http://bit.ly/startup19hw

All homework is DUE on the Sunday before the next class by 11:59pm.

  • Scrum VC Pattern Matching Investing: Write takeaways documenting which company you invested in and a brief reason why for each (what stood out, what is their wedge, and what could be improved).

  • Bi-Weekly status email, include all members of your team, cc both your professors, CC [email protected].

    Your Bi-Weekly email should include:

    • Team Info: Name & ID Number
    • Startup Pitch: Pitch for your product
    • Weeks Behind: Outline what has your team accomplished
    • Key Takeaways: What are some key takeaways your team has learned in the past weeks
    • Weeks Ahead: What does your team want to accomplish in the next 2 weeks
    • Risks/Roadblocks: What are some Risks/roadblocks your team has that is slowing down your forward momentum

Nominate your fellow colleagues for the Don't Be a Jerk Award > http://bit.ly/CT-DBaJ

Readings:

4/23: Raising Money (Entrepreneurs)

Both Sections 3:20p- 4:35p: Tech in (Requirments and linup here)

4:45p- 6:00p: Lecture (Panel) in Bloomberg Auditorium

Guest Panel

Nimi Katragadda, Boxgroup

Matt Hartman, Betaworks

Steve Schlafman, Primary

Nashilu Mouen Makoua, First Round Capital

Allison Goldberg, Advancit Cap

Homework: Submit assignments here: http://bit.ly/startup19hw

All homework is DUE on the Sunday before the next class by 11:59pm.

  • 3-5 Takeaways from your Tech in session. What are the plans to build your final alpha product by 5/2?
  • Submit your team's Tech in deck and repo link.

Readings:

For Spinout teams Startup Awards applications DUE April 19 by 11:59p EST

4/30: Putting it All Together / Go and Be Great!

Section 1:

3:20p- 4:35p: Lecture

4:45p - 6:00p: Team time

Section 2:

3:20p- 4:35p: Team time

4:45p- 6:00p: Lecture

Both

6:10p- 7:25p: Work time

Spinout Teams 6:10p- 7:25p: VC Day 2

Homework: Submit assignments here: http://bit.ly/startup19hw

  • Complete the mid-semester peer feedback survey (Khoa will send the link). The mid-semester and final-semester peer feedbacks are worth 15% of your personal grade. Be thoughtful and insightful about your feedback. DUE by 5/06 @11:59p.

SUBMIT HERE: http://bit.ly/2UChtPp

5/2: Graded presentations

Group 1: 3:20p- 4:20p
15 mins break/buffer time
Group 2: 4:35p- 5:35p
15 mins break/buffer time
Group 3: 5:50p- 6:50p

See Lineup Here

DUE BEFORE YOUR PRESENTATION

Submit final deliverables here: http://bit.ly/startup19hw

  • Complete the mid-semester peer feedback survey (Khoa will send the link). The mid-semester and final-semester peer feedbacks are worth 15% of your personal grade. Be thoughtful and insightful about your feedback. DUE by 5/06 @11:59p.

SUBMIT HERE: http://bit.ly/2UChtPp

May 17: Open Studio & Startup Awards

  • 3:00pm-7:00pm
⚠️ **GitHub.com Fallback** ⚠️