For LeadWorks Intelligence, the pricing should be structured to maximize user adoption, upsells, and enterprise contracts while maintaining affordability for small businesses.

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Plan | Features | Target Audience | Price ($/month)
- | - | - | -
Free | 🔹 Basic lead scoring (50 leads/month) 🔹 Limited CRM sync 🔹 No automation | Startups, Small Teams | $0
Pro | ✅ Unlimited lead scoring ✅ AI-powered lead quality checks ✅ CRM integration ✅ Workflow automation | Sales & Marketing Teams | $99
Business | 🚀 Everything in Pro 🚀 Lead enrichment 🚀 Predictive AI insights 🚀 API Access | Growing Companies | $299
Enterprise | 🎯 Everything in Business 🎯 Custom AI models 🎯 Dedicated support 🎯 SLA guarantees | Large Enterprises | Custom

📌 Pricing Strategy:
✔ Free Plan → Attract users, convert them later.
✔ Usage-Based Pricing for AI Calls → Pay-as-you-go for heavy users.
✔ Enterprise Contracts → Custom pricing for big companies.

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💡 Freemium-to-Paid Conversion Funnel

• 🚀 Offer Free Trial of Premium Features (14 Days).
• 🔥 Upsell AI-Powered Insights & CRM Sync.
• 🎯 Drive upgrades through value-based pricing.

💰 Projected MRR Growth:

• Month 1-3: $10K MRR (Beta & Early Adopters).
• Month 4-6: $50K MRR (Scaling Paid Users).
• Year 1 Goal: $1M ARR ($83K MRR).

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📆 Month 1-2:
✅ Build core AI model for lead scoring & quality checks.
✅ Develop backend API for lead ingestion & scoring.
✅ Create React dashboard (lead list, scores, insights).

📆 Month 3-4:
✅ Integrate CRM platforms (HubSpot, Salesforce).
✅ Add lead enrichment features (auto-fetch missing data).
✅ Develop workflow automation (trigger actions in CRM).

📆 Month 5-6:
✅ Launch Beta Version & onboard first 1,000 users.
✅ Optimize AI model accuracy & lead insights.
✅ Scale backend infrastructure for high-volume processing.

📌 MVP Goal: A functional AI-powered lead scoring SaaS with CRM integration & automation.

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🚀 Automated AI Lead Nurturing → AI follows up on leads.
🚀 Lead Behavior Tracking → Score based on email opens, website visits.
🚀 Predictive Sales Forecasting → AI forecasts revenue.
🚀 Multi-CRM Sync → Support for Pipedrive, Marketo, Outreach.io.

📌 Next Milestone: Scale to 10,000 users & $100K MRR.

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📌 Growth Loops for User Acquisition
✔ Referral Program: Invite friends & get free AI credits.
✔ Viral Loops: Share insights on LinkedIn → Drive inbound leads.
✔ Freemium Strategy: Get free users, upsell premium features.

📌 User Retention Tactics
✔ Personalized AI insights → Keep users engaged.
✔ CRM automation → Make workflow seamless.
✔ In-app upsells → Convert free users to paid.

🚀 Goal: Hit 100,000 users in Year 2.