X guidelines - codemagic-ci-cd/company-handbook GitHub Wiki

This page is designed to give guidelines when thinking about Codemagic official account in X. This page should help YOU answer the question "what should we post to X" and "should we post this to X"

Feel free to add more items to this list, but let's discuss them in #growth channel. The idea with this page specifically is to NOT give you specific answers, but rather give some guidelines about what to consider.

Don't worry too much when posting on X :) it's not a mission critical place where every spelling error or bad joke will cost us. It's okay to make mistakes, but important to take feedback and learn.

1. Who owns X? Developer Relations team

  1. Slack and GitHub discussions has mostly people that use our product, X not necessarily. Pro tip: don't copy paste product announcements to X.
  2. One idea could be that you assume that the person who follows us is not that familiar with our product, but is aware of our brand.
  3. X is not a place where Codemagic gets new customers.
  4. We have not defined what X is for, but some people in our team seem to care about keeping X alive and some people in the community engage with Codemagic on X so it definitely has some value.
  5. Try to use the language - You can do X with Codemagic or you can use Codemagic to do Y. This is better than saying Codemagic does this. This is because it's true. Codemagic is the product that our users are using to do something. This is also good language, which is inline with for example Google Play and Apple guidelines for third party applications (e.g. storing secrets in Codemagic in order to publish applications to stores)
  6. Use emojis in tweets and relevant pictures or media. People notice this better than plain text. Even with text try to format it nicely so there are bite size paragraphs rather than long text, it reads better this way and people are more likely to engage with it.

Mistakes to avoid:

  1. Half-truths. For example you CANNOT DEVELOP iOS APPS WITHOUT A MAC COMPUTER! Codemagic is not some silver bullet that will solve all your problems and eliminate the need to understand basic software development principles. Yes we make things easier, but you should still be able to think with your own head and we should rather try to help people in that than say switch your brain on autopilot and let us take care of everything.
  2. We are not affiliated with Google
  3. Don't hint that we have some customer which in reality we don't have or we have signed NDA with and cannot say that they are our customer.