Problem Statement (Draft 2) - asrithadaida/GDP_ECommerce_Project GitHub Wiki
HAPPY FEET
The footwear sector has several challenges in the ever-changing world of e-commerce, demanding creative solutions to improve the whole shopping experience. Our dedicated footwear e-commerce website, Happy Feet, aims to address the following problems:
Limited Product Details:
- Insufficient product descriptions are a problem for many online buyers, which makes it difficult to make effective decisions.
- Customers become uncertain due to incomplete descriptions, sizing information, and material specifications.
Concerns regarding Fit and Size:
- A high percentage of returns is caused by inaccurate sizing charts and variations between brands.
- Online shoe customers struggle to get the correct size and fit.
High Shipping Charges:
- Expensive delivery fees could stop buyers from completing their purchases.
- A lack of clear and affordable shipping choices could result in abandoned carts.
Exchange and Return Challenges:
- Customers are not encouraged to buy shoes online for lengthy return and exchange processes.
- Uncertain policies and prolonged return processes frustrate customers and stop them from shopping again.
Search and Navigation:
- Customers could not reach the desired product easily because of poor search and navigation provided in the application.
Not so effective Product Display:
- Increasing shoe display creativity is important for raising consumer satisfaction and increasing revenue.
Happy Feet aims to transform the footwear e-commerce market by resolving these issues and giving customers an optimized, joyful shopping experience while increasing overall sales.