http://yourstory.com/2014/06/flipkart-e-commerce/

Almost every urban and tech-savvy Indian is familiar with the fairy tale of Flipkart, how the two founders started with absolutely no inventory but would go out and source the book before delivering it and the enormous funding that they went on to raise on the path to hitting the $1 billion GMV target earlier this year. The e-commerce side of the story is what is well known and publicized in the popular media. But Flipkart has been working quietly to diversify into allied businesses and supplement the revenue and boost their bottom line in the process. ... read more on yourstory.com