app store optimization - aragorn/home GitHub Wiki

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https://en.wikipedia.org/wiki/App_store_optimization

Methods

App store optimization is a young and evolving field. Methods of how to efficiently optimize an app's visibility within an app store are still relatively unknown. However, as the field is quickly becoming an important driver of app downloads for marketers, methods for App Store Optimization are beginning to be more widespread. App Store Optimization tools provider MobileDevHQ broke App Store Optimization into three distinct parts: finding the right keywords, ranking highly for those keywords, and converting visitors into users. Nevertheless, ASO is not limited to keyword related tactics only, it actually involves all meta data available and accessible in the app stores, like icons, screenshots, description and update texts and others.

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Apple AppStore

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Apple Changes the AppStore Algorithm : Everything You Need to Know (September 2, 2013)

https://www.apptweak.com/learn/apple-changes-the-appstore-algorithm-everything-you-need-to-know September 2, 2013

Reputation comes first

Apple recently changed the App Store algorithms to push forward the best apps instead of the β€œmost popular” apps. .... Apple’s new algorithm pushes forward apps with high ratings. 4 stars and 3 stars apps are now more inclined to grow steadily in the top rankings despite being less popular than some trendy apps.

Why changing the ranking algorithm?

The new algorithm is seen as a mean to push forward apps with high rankings and heavy users instead of apps that are being downloaded a huge amount of times in a few hours only.

What else?

  • Refunds are apparently taken into account by Apple;
  • Apple now pushes forward different results / apps when you are searching for apps from different devices; User engagement might have an impact on rankings;
  • Users’ reviews for the newest version of an app might may have more influence;

App Store Optimization – A Crucial Piece of the Mobile App Marketing Puzzle

https://blog.kissmetrics.com/app-store-optimization/ Jun 24, 2013 ??

Main Factors:

  • Title – The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title often to include different keywords can be detrimental. As your app begins to rank higher and gain more reviews, news of your app will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
  • Keywords – To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors in order to realize how you compare week to week. In addition to being the most important factors for ASO, the fact that the title and keywords can be modified easily means that you can regularly optimize them.

Secondary Factors:

  • Total # of Downloads – Your number of downloads are extremely important to ASO, but you don’t have complete control over them.
  • Ratings and Reviews – Also important and difficult to control. However, there are ways to incentivize happy users to rate and review.

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