Vision

To create a modern and updated website for the company as an authorised Apple Reseller. Positive Change : To create better brand awareness for AR in Malaysia, and provide a better user experience for the website visitors that could turn into successsful leads.

Target Group

Market Segment : Smartphone Retail (Consumer Electronics) Target Customers : All smartphone users and tech enthusiasts in Malaysia

Needs

The product helps solve an issue with awareness of Apple products in Malaysia, it helps to advertise all Apple products to a broader market.

The benefit that is provided by this project is that customers will have an outlet to purchase Authentic Apple products from an Authorised reseller from Apple.

Another benefit is that it canhelp showcase an entire product catalog and their availability to potential buyers.

It provides an easy way for users to reach out to the company for enquiries.

Product

The products listed on the website are all products from Apple Inc. AR only sells a limited variety of devices from Apple.

It stands out because all the information of the product will be listed on each of the product pages so customers know all the information about the products listed in the website.

Yes, it is feasible as we will be breaking down the project into sprints.

Business Goals

To enhance the customer experience when viewing and navigating through the website with a complete new User Interface. This in turn will keep users on the website longer.

The Business goals is to create a website that will not only act as an informational source point, but also to convert webpage visitors into leads for the business.

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