L4242 - Server-side testing and personalization: Experimentation unchained

Instructors

• Ram Parthasarathy - Product Manager, Adobe Target
• Artur Ciocanu - Sr Computer Scientist, Adobe Target

IMPORTANT

The node client used in this demo application is a proof of concept and shouldn't be used in your production applications. If you are interested in using Target in a node.js rendered application, please reach out to [email protected] or your customer success manager.

Introduction and Lab Objectives

In this hands-on lab you will learn how to:

• Implement Adobe Target on an server-side React application and integrate it with Adobe Analytics and Adobe Audience Manager
• Learn how to leverage Adobe Target in non-JavaScript applications
• Learn about Target's admin APIs available on our API gateway, Adobe.IO

Before you begin, identify your level and set your expectations. This will help you navigate this lab effectively. Please be advised that the lab will likely have more content than what you can finish in 90 minutes and that is alright. These levels and lessons are just a guidance.

Select your Level

Level 1 - I am a non-technical business user (marketer, optimization manager, consultant, mobile product manager etc) and I am not familiar with Adobe Target or the concept of A/B Testing.

Level 2 - I am a non-technical business user familiar with Adobe Target or the concept of A/B testing and I have used it on the web.

Level 3 - I am a developer, architect or implementation consultant.

Guidance

• If you are in Level 1, you should aim to complete all the basic lessons (A1 - A6).
• If you are in Level 2, you should aim to complete all the basic and intermediate lessons (A1 - A6 and B1 - B2)
• If you are in Level 3, you should aim to complete all the basic, intermediate lessons and 1 or more advanced lessons (A1 - A6, B1 - B2, C*)