Welcome to TL19 - Optimizing your mobile apps

Instructors

Chris Akhurst

Wessel Heringa

Introduction

In this lab, you will learn how to optimize and personalize your native mobile applications using Adobe Target. Before you begin, identify your level and set your expectations. This will help you navigate this lab effectively. Please be advised that the lab will likely have more content than what you can finish in 45 minutes and that is alright. These levels and lessons are just a guidance.

This lab is largely based on lab L4206 on the US Summit by Ram Parthasarathy (Product Manager – Adobe Target) and Kollin Killian (Sr Business Consultant)

Select your Level

Level 1 - I am a non-technical business user (marketer, optimization manager, consultant, mobile product manager etc) and I am not familiar with Adobe Target or the concept of A/B Testing.

Level 2 - I am a non-technical business user familiar with Adobe Target or the concept of A/B testing and I have used it on the web.

Level 3 - I am a developer, architect or implementation consultant.

Guidance

• If you are in Level 1, you should aim to complete all the basic lessons by following the instructor step by step
• If you are in Level 2, you should start with following the instructor but at some point proceed on your own.
• If you are in Level 3, you can choose to not follow the instuctor but follow this guide. The lab assistants are here to help you when you get stuck