Target group

The audience we focus our communication towards and trigger to send WiseBadges:

• (Female) STEM students
• (Female) STEM professionals
• (Female) STEM communities

Personas - Customer journeys

View our Miro board for the personas and customer journeys

Women in STEM are a minority, and people who are part of a minority group have to overcome particular struggles, whether it is about finding a way to feel confident, finding belonging, finding needed value.

The same is true for women in STEM, and this is not just a feeling, facts show that women are underrepresented in both STEM education and careers. Even in 2020, the inequality in the work floor is still a reality. Women have fewer chances to get hired even when showing the same skills, get paid less, published less, and the list of facts is quite endless.

Our team found it essential to have an insight into the thoughts of women participating in osoc. After all, these women are an integral part of our target audience. To make this happen, we created a poll.

A link to the poll and the results: Google Docs

The poll showed that not many women participating in osoc know about the existence of female STEM communities, however the interest in becoming part of one seemed to be high. This is an important takeaway in terms of being visible. If the aim of WiseBadges is to create a community of like minded females, then visibility (multiple touchpoints) will be crucial.

Other than the input of female osoc participants and our own experiences we received valuable input from Emma Stoks and Manon Brulard. These meetings resulted in new insights in the needs, thoughts of females working in STEM. It was helpful in choosing which WiseBadges bring the most value, how to communicate this and general do's and don'ts.

List of female STEM communities (focusing on Belgium and Europe) can be found on this Google Document