Guidelines for ^which commands - TsubakiBotPad/pad-cogs GitHub Wiki
Try to avoid mentioning specific dungeons, pair leads, cards, teams, etc - we want these to be relatively timeless, so terms like "more endgame content" or "scaling" or "likely to be powercrept" are more friendly than "can clear shura2"
Keep in mind that the majority of players reading these are relatively new to the game and tend to be less whale, however that's not TOTALLY the case. So random farming applications CAN be mentioned, but we tend to skew away from these (that's why River almost never writes these for example)
Investment cost is a HUGE deal, so e.g. for Story Dyer equip, you would ABSOLUTELY want to mention you only get 1 of the story mat, and so the potential to devo this is super yikes since then you can never get it back
Try not to bait people into a false FOMO like "omg this card is so great" but you're hyping it up for a very narrow reason and might accidentally get someone over-excited about it when actually it's not that broadly applicable a thing