SEO tips for startups - Sudarsan9775/blog GitHub Wiki

Starting your business is both an exciting and challenging path. It’s actually not a walk in the path to venture world of entrepreneurship. Even when you are brimming with energy and enthusiasm, there is also the fear of the unknown. You’re thinking of quitting your regular job and concentrate on this rather unclear path, You want to make the business resonate, and more importantly, you’re thinking of how you are going to achieve business goals with a limited budget. However, the big question should be; how do I market the services that will be offered by my startup? Or do I need a professional SEO digital marketing agency?

Manpower challenges, stability concerns and budget constraints are some of the challenges that hinder most upcoming businesses.  Follow through and see how SEO comes to the rescue.

A startup needs to connect with the right users and therefore need a process that will help them get customers from the search engines; this can only be achieved through SEO.  You need to build a website that is mobile and SEO friendly. All pages should be working and appropriate tags met descriptions and headers used. Choose a trusted and a reliable SEO company in San Francisco, which will help you, achieve the following.

The General setup

When you install Google analytics, ensure you set up a ‘destination goal’ in it. To get an insight of how the users are finding your site organically, link the Google analytics with Google Webmaster tools. Then, create a robots txt. File and a sitemap. XML file and upload them to your site’s root directory. For indexing, you need to submit your sitemap to Google Webmaster tools. The next focus is to build your site for users and not search engines. Therefore, with your SEO team, follow the pointers below;

Keyword research

Come up with a list of all the services and products you offer. Then, create as many phrases of how your customers and you would refer them. Google Keyword planner tool will help you get more keyword ideas. Now, using the elimination method, scale down the list of phrases by targeting the ones that are more relevant and with low competition.  You can now use these target Keywords in your blog.

Onsite optimization

Get a unique title tag of up to 60 characters, a Meta description of not more than 155 characters, for each page with a business name and a target Keyword. In every URL, incorporate a target keyword. Every page you design must have an h1 tag, and headers, which should appear in an ascending order. Ensure that all web pages are accessed in less than three clicks from the homepage. The target Keywords associated with the pages are used in linking.

Site content

The backbone of digital marketing is content. It is known for generating traffic, leads and in building brand awareness. A standard blog should not be less than 300 words and one should go beyond content to include videos, webinars, info-graphics and such. Consider the pain points and salient features of your customers and create content based on such. When doing content, don’t stick to that hard product pitch but ensure you have blogs that are based on other relevant subjects that will interest your customers and make them come back.

As a startup, your target is to attract as many site visitors as possible and turn them to customers. The above tips will help you achieve your objectives. Consider also less costly marketing strategies like social media. Pick social platforms and market your site there, you’ll be amazed how things turn up here.

Author Bio:

Sanjit Mandal has an MBA from Babson College and is the owner of California SEO Professionals, a digital marketing company focusing on profit-driven strategies that help businesses get more traffic and better conversions. Oh, and he has a 4th degree in Goju Ryu Karate with almost 30 years of training, so you know he means business.