Hyperlocal Marketing Strategies That Will Keep Your Business Ahead Of Competition - Sudarsan9775/blog GitHub Wiki

The business markets today are dynamic and very competitive. A slight delay in making the right move can make your business collapse in no time. The presence if the internet has made everything available on the internet and what people are looking for these days is convenience. Research shows that most website visits today result in the purchase of goods or services. Why not have your website in place then?

The importance of social media marketing in today’s era cannot be stressed enough. Lack of social media presence is a clear indication that you do not have any intentions whatsoever to grow your business. What is hyperlocal marketing? It is the type of marketing that focusses on specific local buyers within a specified geographical location. This type of marketing is not new to the business world; it has been in existence for long and has only become more effective with the use of mobile devices. Supposedly you have visited a store but whatever you are looking for is sold out, what is the next move you would take? Well, most people today will reach out for their mobile devices and search for nearby stores around the area where they could get similar products.If you are not yet familiar with hyperlocal marketing, it is high time to gear up and start working on it before it’s too late.

You can use hyperlocal marketing to stay ahead of competition using the strategies as listed below;

1. Use Mobile

Is it almost impossible to mention hyperlocal marketing without mentioning mobile. Smartphones have come in handy in this type of marketing as there are the leading search points for local products and services. Ensure that your website is user-friendly is compatible with mobile devices. Conduct a pilot test on more than one device to ensure that everyone can access the content on your site at any time. Additionally, use a user-friendly interface. No one has the time to navigate on a complicated website for a service they would otherwise get on other sites. As we all know, content is king. Ensure that the content you have is on point; there is no need to use unnecessary words only to fill up your page, most often than not, people will not read it.

2. Make Use Of Google Free Technology

Google is the mother of all search engines and hence the need to ensure that your presence is felt on the google search engine. Make good use of the free, ‘Google My Business ‘tool that displays key elements about your business. By signing in to this service, it makes it easier for potential customers to reach you as all the essential businesses details (phone number, website, physical location, P.O box) are visible at a glance.

3. Use Local Content

When using hyperlocal marketing, come up with high-quality content that directly communicates to the local customers. Often, people associate more with content that they can relate directly with. For example, it is hard for someone in a different continent to understand and relate well with the content from the other regions. Therefore, ensure that you are updated on the current trends happening in your local area to keep your customer interested in your blogs and social media pages such as Facebook, Instagram and so on. As a result, your brand will significantly grow as you will have created a direct relationship with your customers.

4. Encourage Customer Reviews

As a business, getting feedback from your clients is very important. Whether the feedback is positive or negative, give your clients an opportunity to state their testimonials openly on your website. As mentioned earlier, Google my Business tool is a free tool on google. Additionally, it offers an opportunity for people to leave their reviews concerning the experiences they had when interacting with a given company. If your page has positive reviews, you are bound to note a spike the traffic on your website and vice versa. Besides gaining traffic on your page, Google also ranks your page in relation to how your reviews are.

5. Use Radius Targeting In Your Adds

Having your ads on social media platforms means that you will be paying some amount for them to be displayed. Therefore, when using hyperlocal marketing, you can make your ads appear only to those people who are around your region within a given radius. To do this, ensure that your geological locations are well configured on the platform you chose to have your ads displayed.

6. Leverage Landing Pages

This is one of the most effective ways to make your potential local customers more aware of your business as well as the services and products you offer. Do some research to find out the keywords that people use in their searches then after that come up with unique content that revolves around these keywords. Use geo-targeted terms such as the city, state, zip codes, exact store location, etc, on the landing pages and the meta tags as well. As a result, more local customers can easily access your content, and this will help you stay ahead of your competition.

7. Consistency

Like any type of marketing, there is power in being consistent. You need to keep your clients engaged and on the lookout for your products. Also, make good use of their feedback to come up with better products and services that will meet their needs. Have a strong marketing team that is proactive and up to date with the current trends in your local area. Keeping your customers engaged will build stronger customer relations and your businesses is bound to thrive as you do so. Take Away

The number of hyperlocal searches has doubled over the years hence the need for businesses to take advantage of hyperlocal marketing. It is a great way for local businesses to stay ahead of the curve and increase their brand awareness locally. Do not be left behind; implement the strategies as mentioned above and grow your business.