Enterprise Search Engine Optimization: Things to Know - StephenNegus/Enterpriseseo GitHub Wiki
Contrary to popular misconception that brands search engine optimization as a static set of methodologies, it is a continually evolving science that requires the providers of the service to stay abreast with the latest developments in the field. Moreover, with Google and other search majors tweaking their algorithms to deliver better results to the users, search optimization has become all the more intricate. Hence, if you are planning to invest in enterprise search engine optimization, you need to be aware of all the critical factors.
In this brief write-up, we will try to sup up all that matter to any organization that is contemplating to procure enterprise SEO service.
Who is it for?
In a nutshell, enterprise search engine optimization service is for organizations with multiple divisions or departments, and large online portals. Therefore, if yours is a small business or a startup, investing in enterprise SEO is simply not required. Rather, look for an SEO firm that specializes in optimizing the websites of businesses from your league.
What to expect?
Just like conventional SEO programs, enterprise level SEO also takes a while to start producing noticeable results. Depending on various factors such as the competitiveness in your segment, the search volume of the keywords being targeted, etc., the program may take 3-4 months to actually start contributing towards boosting your business. Hence, patience is the key.
How to get started?
If your entity qualifies for enterprise search engine optimization, start with a close evaluation of your existing digital marketing strategy. This will help you segregate the methods that are yielding results from the ones that aren’t. In addition, it is important to make sure that your entire workforce is educated about the program so that they too can make a contribution.
Hiring an expert
While the list of companies offering SEO service for small to mid-sized businesses is endless, the number of agencies specializing in enterprise search engine optimization service is still limited. All you need to do is create a list of the top companies offering the service and contact their pre-sales team. Their reps will give you a clear idea about the efforts that need to go down in your campaign as well as their respective cost. Based on this, you can shortlist some suitable contenders for the job.
**A word of advice **
When roping in a suitable enterprise SEO provider, make sure the company offers a dedicated account manager to ensure seamless communication, and comprehensive reporting to help you evaluate how your investment is working for your business. In addition, it would be a bonus if the same company can handle other digital marketing needs of your organization.