Why Good Web Design Is Important For Your Business - SrijibDutta/srijiblog GitHub Wiki

As long as you have a working website, it doesn't matter what it looks like so why should you spend a lot of money on web design? Unfortunately, that's not the case. Web design is one of the most important aspects of your online presence. This doesn't necessarily mean paying exorbitant amounts of money but finding a web design style that works for your business. If it’s done professionally with a web design agency like https://schwarzer-knick.de your online presence will certainly be noted.

What is web design?

Web design is the planning, conception, layout, and design of online content. Modern web design is no longer just concerned with the aesthetics of websites, but with the totality of their functionality. Traditionally, the focus of web design was on websites presented to users in a desktop browser. But since the middle of the last decade, mobile device browsers such as smartphones and tablets have played an increasingly important role. Accordingly, nowadays design tasks of user interfaces of websites, web apps, and also mobile apps belong to web design. So it's all about the often-cited look and feel of your online presence, the usability, and the user experience. This includes particular aspects such as:

  • The right choice and combination of your colors, fonts, images, and graphics, play a central role in the appearance.
  • The structure, structuring, and categorization of information as well as navigation determine the layout.
  • The information hierarchy and information architecture.
  • The choice and creation of the web design elements, animations, and interactions used.

Importance of Good Web Design for Businesses

Web design is crucial if you want online success. Therefore it’s important to work with an experienced web design agency. The reasons why a website should be designed professionally are:

  • Navigation and Usability
  • Customer Service and Trust
  • Uniqueness and Competition
  • Search Engine Optimization
  • Conversion Rate

Navigation and Usability

This might be the most important reason to invest in quality web design. Sure, your website is filled with information, but can users actually find what they are looking for? Users judge your website within seconds of arriving. If it's confusing, chaotic, or cluttered, all they have to do is hit the "back" button and navigate straight to a competitor's site. A good rule of thumb is to make your navigation as intuitive as possible. Customers' attention spans are short, and if it takes too long to figure out how to get to the contact page, they may as well consider it a lost lead. Compare your website to a retail store. If you walk into a store where all the merchandise is in piles on the floor and you expect to search through everything to find what you're looking for, what will you do? Probably leave. The same concept applies to your website.

Customer Service and Trust

You can also think of your website as a customer service representative. It's the digital face of your business, and you want to make a good first impression. A poorly designed website is akin to a rude, unhelpful customer service representative. A well-designed website, on the other hand, is like a polite, friendly representative helping customers. What do you think results in happy customers and lays the foundation for a lasting relationship? As far as trust goes, the concept is similar. Would you trust a store in a run-down outbuilding with broken windows and trash on the entry path? Of course, you wouldn't. People are visual creatures and it is absolutely critical that you present your best to the outside world, leading potential customers down the sales funnel.

Uniqueness and Competition

Probably the most important thing in a web design is uniqueness. After all, how are you supposed to stand out from the crowd with a web design that 1,000 other websites are using with the only difference being the color scheme? A website and web design won't do you any good if people can't tell the difference between you and the competition at first glance - recognition is what matters. When a visitor comes to your website, he must be able to associate the design with the corporate design of your brand at first glance. Also, if your website looks shabby and amateurish and a direct competitor's website looks professional and trustworthy, potential customers will choose your competitor.

Search Engine Optimization

Many web design elements and practices affect how you publish content on your site, which in turn affects how search engine crawlers crawl and index your site. This is one thing you can't afford to do. If your on-page SEO basics aren't sufficient, you'll be fighting an uphill battle for visibility from the get-go. Aside from how content is published on your website, certain elements of web design can directly affect SEO. Web design can be difficult to understand if you don't know how it works, but to put it simply, your code needs to be SEO-friendly. The best way to ensure proper web design practices is to partner with a web design agency that knows what they're doing.

Conversion Rate

The conversion rate refers to the number of people who perform the desired action - such as filling out a contact form or buying a product. The rate is calculated by dividing 100 visitors by the number of visitors who performed the action out of 100 visitors. You then multiply the result by 100 to get the conversion rate as a percentage. Many website owners try to increase bad conversion rates by more traffic. Unfortunately, this does not work most of the time, because the problem lies somewhere else. Often the user flow on the website and the web design itself are not adapted to the desired conversion action. Through a targeted web design with graphic elements and a coordinated color scheme, gazes can be directed as already described above. The eyeballs can also be directed in a way that a certain action is achieved but not forced - an invisible guiding line, so to speak.

Conclusion - A good web design is crucial

There are many reasons for good web design and also why it is worth investing in it. A professional web design is more convincing and at the same time still creates a distinctive look. Optimizing the web design perfect for the website results in a very successful internet presence.