Advantages Of Digital Marketing Over Traditional Marketing - SrijibDutta/srijiblog GitHub Wiki
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With all the debate going on about which type of marketing is better, traditional or digital, let’s find out which one is worth spending your marketing budget on. We know that choosing between the two could seem like a really tough decision to make, this is why we have prepared some pointers to help you out!
What is traditional marketing? Traditional marketing has been used ever since ******[Marketting](https://linkedprospect.com/how-to-clean-your-linkedin-company-page-in-5-easy-steps/)
****** and became a thing. Traditional mediums includes (but is not limited to)
Printed billboards Radio broadcasts Newspapers Magazine ads The traditional method helps businesses to reach out to semi-targeted audiences by making use of offline promotional gimmicks and advertising.
What is digital marketing? Digital marketing is also known as online marketing, the rise of its popularity is attributed to the advent of the internet and other forms of more advanced technology. Here are some examples of digital mediums used in marketing:
Social media platforms Professional networking sites Ads via emails Pop-up ads Digital marketing is more versatile that its traditional counterpart.
Digital vs. Traditional Now that we know what these two types are, it is now time for us to weigh the pros and cons of each.
Costs Placing an ad on newspapers, billboards, television programs, and the likes could cost you a fortune. Online ads on the other hand, do not cost a lot at all. In fact, even small businesses or young entrepreneurs can afford it.
Results Usually with traditional marketing, you would have to wait for weeks, or even months before you see results. But with online ads services, you can get quick results, especially if you use tools like a Linkedin lead generation software which is guaranteed to make online marketing tasks way easier for you.
Branding When it comes to brand exposure, the traditional method offers limited frequency of advertising, so it would be hard to get your brand out there. With digital marketing, you can have a whole website that showcases your business, instead of one small column on the local newspaper.
Exposure Unless you are able to put up billboards on every single corner of the world, digital marketing is the way to go. Because of the internet, you now have the option to select a targeted audience for your ads.
Non-interruptive You can skip a YouTube ad but you can never skip a radio ad. When consumers are watching a show they really like on the television and then your ad keeps cutting through, there is a chance that they might become interested, but it is more likely that they’ll become annoyed which would be bad for your company’s image.
Now that we have shown you the edge that digital marketing has over it’s more traditional counterpart, it is now time for you to put your marketing budget into good use!