DA Digital Viday Notes - Sreyashi/LotCanHappenOverAgile GitHub Wiki

http://www.dataapple.net/?p=84 https://decisionstats.com/2012/03/27/doing-rfm-analysis-in-r/

1.RFM- Recency - How recently did customer purchase? Frequency - How often do they purchase? Monetization- How much do they spend (each time on average)?

2.Customer Segment 3.