Monetary Projections - SoenCapstone/GameOn GitHub Wiki
App Revenue Projections
Revenue Streams
Private League Admins
- Completely free of charge for all features
- League admins can create their own leagues without visibility into the spaces
- Can change to public league at any time they would like
Public League Admins
- Each admin gets 10 free games to try public games.
- After 10 games, they pay a monthly subscription for continued scheduling and visibility the public spaces.
- Fee: $15/month per league admin
- Assumed conversion: 50% of free users continue paying
- Responsible for payment: League admin
Teams – Private
- Free for a limited number of players depending on the sport (player limit determined per sport).
- Beyond the free threshold, teams pay a flat fee for extra players.
- Fee: $5 per 5 extra players
- Assumed adoption: 10% of private teams need extra players
- Responsible for payment: Team Admin
Teams – Public
- Can be found in public forums/spaces.
- Teams pay a monthly fee to appear in public searches.
- Fee: $10/month per public team
- Assumed adoption: 30% of public teams pay
- Responsible for payment: Team Admin
Example Monthly Revenue Projection
| Segment | Users | Fee | Paying % | Monthly Revenue |
|---|---|---|---|---|
| League Admins | 200 | $15/Mo | 50% | $1,500 |
| Private Teams Extra | 200 | $5 | 10% | $100 (flat) |
| Public Teams Visible | 100 | $10/Mo | 30% | $300 |
Total projected monthly revenue: $1,800 + $100 (flat fee)
Annual Projection
Monthly Revenue: $1,800
Annual Revenue: $1,800 x 12 = $21,600 + $100 for every 200 users
12-Month Revenue Projection
| Month | Total Admins | Paying Admins (50%) | League Admin Revenue | Paying Private Teams | Private Teams Revenue | Paying Public Teams | Public Teams Revenue | Total Revenue |
|---|---|---|---|---|---|---|---|---|
| 1 | 20 | 10 | $150 | 2 | $10 | 3 | $30 | $190 |
| 2 | 25 | 12 | $180 | 3 | $15 | 5 | $50 | $245 |
| 3 | 34 | 17 | $255 | 4 | $20 | 6 | $60 | $335 |
| 4 | 46 | 23 | $345 | 5 | $25 | 8 | $80 | $450 |
| 5 | 61 | 31 | $465 | 6 | $30 | 10 | $100 | $595 |
| 6 | 79 | 40 | $600 | 7 | $35 | 13 | $130 | $765 |
| 7 | 97 | 49 | $735 | 9 | $45 | 15 | $150 | $930 |
| 8 | 119 | 60 | $900 | 11 | $55 | 18 | $180 | $1,135 |
| 9 | 143 | 72 | $1,080 | 13 | $65 | 21 | $210 | $1,355 |
| 10 | 169 | 85 | $1,275 | 14 | $70 | 24 | $240 | $1,585 |
| 11 | 197 | 99 | $1,485 | 15 | $75 | 27 | $270 | $1,830 |
| 12 | 227 | 114 | $1,710 | 15 | $75 | 30 | $300 | $2,085 |
Assumptions:
- League Admins grow slowly at first, then more quickly (+5 → +30 per month). 50% of admins pay.
- Private teams: flat fee of $5, 10% adoption.
- Public teams: $10/month, 30% adoption over the year.
Annual Total Revenue for first year: ~$12,105