Monetary Projections - SoenCapstone/GameOn GitHub Wiki
App Revenue Projections
This section presents the projected revenue model for the platform based on its launch strategy, pricing structure, and expected user adoption. The model reflects the seasonal nature of amateur sports leagues while supporting recurring revenue through team subscriptions.
The projections assume a growth-first rollout targeting student organizations and amateur leagues, with a goal of reaching at least 50 public teams within the first year.
Pricing Structure
The platform distinguishes between leagues (seasonal by definition) and teams (which may participate across multiple seasons).
Public Leagues (Seasonal)
- Flat price: $25 per season
- Covers public visibility, scheduling, and league management
- One-time payment per 4–6 week season
Public Teams
Teams can choose one of two pricing options:
- Flat seasonal price: $30 per season
- OR subscription: $15 per month
This dual-option model supports both casual teams and long-term recurring users.
Revenue Streams
Private Leagues and Teams
- Completely free
- No public visibility
- Designed to reduce onboarding friction and seed future public participation
Public League Admins
- Pay a flat seasonal fee per league
- No recurring subscription, aligned with league duration
- May receive trial access via Pro tokens during early adoption
Assumed conversion rate: 70%
Payer: League Admin
Public Teams
- Required to pay for public visibility
- Can choose between:
- Seasonal flat fee ($30), or
- Monthly subscription ($15)
Assumed conversion rate: 60%
Payer: Team Admin
Monetization Scenario A – Flat Seasonal Pricing
This scenario assumes both leagues and teams pay once per season, matching the short duration of amateur leagues.
Assumptions
- 50 public teams
- 30 public leagues
- 60% team conversion
- 70% league conversion
- 8 seasons per year (4–6 weeks each)
Revenue Per Season
| Segment | Paying Users | Fee | Revenue |
|---|---|---|---|
| Public Teams | 30 | $30 | $900 |
| Public Leagues | 21 | $25 | $525 |
Total Revenue per Season: $1,425
Yearly Projection – Seasonal Growth
| Season | Paying Teams | Team Revenue | Paying Leagues | League Revenue | Total Revenue |
|---|---|---|---|---|---|
| 1 | 10 | $300 | 8 | $200 | $500 |
| 2 | 15 | $450 | 10 | $250 | $700 |
| 3 | 20 | $600 | 12 | $300 | $900 |
| 4 | 25 | $750 | 15 | $375 | $1,125 |
| 5 | 28 | $840 | 18 | $450 | $1,290 |
| 6 | 30 | $900 | 21 | $525 | $1,425 |
| 7 | 30 | $900 | 21 | $525 | $1,425 |
| 8 | 30 | $900 | 21 | $525 | $1,425 |
Total Annual Revenue (Seasonal Model): $11,400 CAD
Monetization Scenario B – Team Subscription Model
In this scenario, leagues remain seasonal, but teams opt into monthly subscriptions.
Assumptions
- 50 public teams
- 60% of teams subscribe (30 teams)
- 30 public leagues
- 70% league conversion
- Average active months per team: 10 months/year
Monthly Team Subscription Projection
| Month | Paying Teams | Monthly Revenue |
|---|---|---|
| 1 | 8 | $120 |
| 2 | 12 | $180 |
| 3 | 16 | $240 |
| 4 | 20 | $300 |
| 5 | 24 | $360 |
| 6 | 28 | $420 |
| 7 | 30 | $450 |
| 8 | 30 | $450 |
| 9 | 30 | $450 |
| 10 | 30 | $450 |
| 11 | 30 | $450 |
| 12 | 30 | $450 |
Total Team Subscription Revenue (Year): $4,500 CAD
Seasonal League Revenue (Yearly)
| Season | Paying Leagues | Revenue |
|---|---|---|
| 1 | 10 | $250 |
| 2 | 12 | $300 |
| 3 | 15 | $375 |
| 4 | 18 | $450 |
| 5 | 21 | $525 |
| 6 | 21 | $525 |
| 7 | 21 | $525 |
| 8 | 21 | $525 |
Total League Revenue (Year): $4,200 CAD
Total Annual Revenue (Subscription Scenario)
| Source | Annual Revenue |
|---|---|
| Team Subscriptions | $4,500 |
| League Seasonal Fees | $4,200 |
| Total | $8,700 CAD |
Yearly Revenue Projection Summary
| Model | Estimated Annual Revenue |
|---|---|
| Flat Seasonal Pricing | ~$11,400 CAD |
| Team Subscription Model | ~$8,700 CAD |
Key Assumptions
- Leagues are seasonal and charged per season
- Teams may persist across seasons and benefit from subscriptions
- Pro tokens delay early monetization but improve long-term conversion
- Conservative conversion rates reflect early-stage adoption
- Growth is driven by campus outreach and amateur leagues
Strategic Outlook
The flat seasonal model generates higher short-term revenue, while the subscription model prioritizes retention and predictable cash flow. A hybrid strategy may be used in practice, allowing teams to choose the pricing option that best fits their participation level.
As adoption grows beyond Year 1:
- Additional sports and regions will increase team density
- Subscription conversion is expected to improve
- The public API enables future B2B and partnership-based monetization
This model supports sustainable growth while maintaining accessibility for amateur sports communities.