Store Locator Map configuration is editable via the Magento's store configuration.

It can be accessed under the Stores > Configuration menu, via the Services > Smile Map entry.

This panel contains base autocomplete configuration settings.

Parameter	Default value	Description
Provider	OpenStreetMaps	You can choose between OpenStreetMaps and Google Maps as Map providers. Using Google Maps require to have a Google API Key with following features enabled : Geolocation, Google Maps API
Google API Key		If you choose Google as a provider, you can set your Google API Key here.
Directions Url	Depend of the provider	The link to the Directions url of the provider. Will be used to render the Directions link for providers.

This panel allows you to customize how retailers address are rendered in several different locations.

This is identical to the way Magento does render Customer's address