Jab Jab Jab Right Hook How to Tell Your Story in a Noisy Social World Vaynerchuk Gary - SanJoao/Quotes-Kindle-Paperwhite GitHub Wiki

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Vaynerchuk, Gary)

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Number of highlights: 36

Monday, April 12, 2021 8:35:58 AM

  1. "Remember, it’s “Give, give, give, give, give . . . ask,” not, “Give, give, give, give, give . . . demand!”"

Saturday, April 3, 2021 1:34:10 PM

  1. "Think about it, rather, as micro-content—tiny, unique nuggets of information, humor, commentary, or inspiration that you reimagine every day, even every hour, as you respond to today’s culture, conversations, and current events in real time in a platform’s native language and format."

Saturday, April 3, 2021 1:34:25 PM

  1. "Jab, jab, jab, jab, jab . . . right hook! Or . . . Give, give, give, give, give . . . ask."

Saturday, April 3, 2021 1:34:39 PM

  1. "The emotional connection you build through jabbing pays off on the day you decide to throw the right"

Saturday, April 3, 2021 1:34:43 PM

  1. "The emotional connection you build through jabbing pays off on the day you decide to throw the right"

Saturday, April 3, 2021 1:34:47 PM

  1. "The emotional connection you build through jabbing pays off on the day you decide to throw the right hook."

Saturday, April 3, 2021 1:38:05 PM

  1. "Micro-Content + Community Management = Effective Social Media Marketing"

Saturday, April 3, 2021 1:39:52 PM

  1. "Jab at people, all the time, every day. Talk about what they’re talking about. When they start talking about something different, talk about that instead."

Saturday, April 3, 2021 1:40:45 PM

  1. "Remember, quality and quantity—some brands can get away with just a few jabs here and there; others need to jab all the time."

Saturday, April 3, 2021 1:41:07 PM

  1. "Successful storytelling builds brand equity, and businesses with high brand equity don’t need to draw as much attention to themselves and their achievements as those that are still establishing their value to the consumer."

Saturday, April 3, 2021 1:42:52 PM

  1. "When you’re self-aware, you know your message. When you know your message, it’s easy to keep it consistent in every setting."

Saturday, April 3, 2021 1:54:06 PM

  1. "That’s why it’s never been more important to produce quality content that people want to actually interact with—a brand’s future visibility on the platform depends on its current customer engagement levels"

Saturday, April 3, 2021 1:58:10 PM

  1. "you have to jab enough times to build huge visibility,"

Saturday, April 3, 2021 1:58:25 PM

  1. "you have to jab enough times to build huge visibility, so that the day you do throw a right hook—the day you do try to make a sale, say, with a post that’s not particularly shareable but where the link takes people to your product—it will show"

Saturday, April 3, 2021 2:08:12 PM

  1. "Before, every piece of content had to be a right hook because all we knew about customers who bought boots was that they needed protective footwear. But if we jab wisely, Facebook can give a detailed and nuanced understanding of the people who buy our products."

Saturday, April 3, 2021 2:09:49 PM

  1. "On Facebook, however, you can be extremely selective, customizing your jabs and targeting subsets of your fan base."

Saturday, April 3, 2021 2:10:57 PM

  1. "speaking directly to the right demographic, you’ve increased the probability that people will engage with that content, which keeps your EdgeRank numbers up,"

Saturday, April 3, 2021 2:22:21 PM

  1. "Why do marketers think this is a great way to get people to do business with them? All is does is piss people off and elicit negative feelings toward your brand. It is the antithesis of jabbing."

Saturday, April 3, 2021 2:35:49 PM

  1. "Knowing this kind of detail and using it to tailor content to match your fans’ tastes allows you to create pulverizing right hooks."

Saturday, March 27, 2021 3:43:32 PM

  1. "Most marketers are oblivious to context because marketers are on social media to sell stuff. Consumers, however, are not. They are there for value. That value can take many forms."

Saturday, March 27, 2021 3:44:37 PM

  1. "Your content must do the same, and it will if it looks the same, sounds the same, and provides the same value and emotional benefits people are seeking when they come to the platform in the first place. In other words, it will if it is native."

Saturday, March 27, 2021 3:49:03 PM

  1. "Native content has been compared to a modern-day version of advertorials, or infomercials."

Saturday, March 27, 2021 3:50:58 PM

  1. "it is, really, is cool. Now, what is the formula for cool? Beats me. You know it when you see it. It’s whatever hits your emotional center so hard you have to share it with someone else."

Saturday, March 27, 2021 3:51:03 PM

  1. "Native content, however, is not cheesy when it’s done right, nor is it obvious. What it is, really, is cool. Now, what is the formula for cool? Beats me. You know it when you see it. It’s whatever hits your emotional center so hard you have to share it with someone else."

Thursday, March 25, 2021 11:20:31 AM

  1. "Precede that perfectly executed right hook with a combination of targeted, strategic jabs, however, and you will rarely miss."

Thursday, March 25, 2021 11:54:19 AM

  1. "Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses."

Thursday, March 25, 2021 11:54:28 AM

  1. "There is no sale without the story;"

Tuesday, April 20, 2021 9:03:17 PM

  1. "Putting out five, six, or even ten hashtags in a row per post isn’t a bad way to communicate. And if you don’t want hashtags to clutter your post copy, no problem. Put your hashtags in a comment on your photo and it accomplishes the same thing. One click on a hashtag brings a user to"

Tuesday, April 20, 2021 9:03:33 PM

  1. "Hashtags are the doorways through which people will discover your brand;"

Tuesday, April 20, 2021 9:04:21 PM

  1. "Become Explore-worthy: The most gorgeous, evocative content on Instagram gets streamed into something called the Explore page,"

Tuesday, April 20, 2021 9:20:44 PM

  1. "Is my image artsy and indie enough for the Instagram crowd? Have I included enough descriptive hashtags? Are my stories appealing to the young generation?"

Wednesday, April 21, 2021 4:32:51 PM

  1. "Content is king, context is God, and then there’s effort. Together, they are the holy trinity for winning on Facebook, Twitter, and any other platform,"

Wednesday, April 21, 2021 4:46:00 PM

  1. "I’ve just spent nine chapters emphasizing that the key to social marketing is micro-content. In fact, the shorter your content and storytelling, the better."

Wednesday, April 21, 2021 4:50:12 PM

  1. "broke today’s most popular and exciting platforms down to their essential building blocks of text, image, tone, and link capabilities,"

Wednesday, April 21, 2021 4:53:40 PM

  1. "Marketers who put in the effort to really understand the nuances and subtleties of the platforms explored in this book can and will dominate."

Wednesday, April 21, 2021 4:55:46 PM

  1. "We have to remember to give, give, give before we ask."