Concept

CONCEPT / TARGET AUDIENCE The concept is basically an app in which you do a quiz where you state what you’re into, and as a result you get a clothing aesthetic (or multiple) that fit you. My initial thought is that the feed kind of looks like a Pinterest feed, with just rows of pictures of clothing items (or entire outfits) with the names of said clothing piece(s). You can save them, if you like it. You can make folders in your Favourites page. It isn’t a shop. You can’t buy clothes. It just matches your personality/taste to clothing aesthetics. But it could recommend certain small and/or eco-friendly brands in which the user can find said clothing piece(s).

The target audience are people from the age of 15 till 45. Of course, if people older than that want to dress young, they can also use the app. The gender of the user doesn’t matter.

WIREFRAMES