Discovery User Insights - SRA-18F-GSA-Agile-Services/checkFDA GitHub Wiki

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Insights

1. Many Types of Caregivers
  • People are searching for information related to treatments for their kids or parents, and some even provide support remotely.
  • Sandy's parents don't remember their condition. Just the medicine name. They read the label to Sandy. Sandy wonders "What condition do they actual have?"
2. Google for Reputable Sources
  • People start their research about drug, device or food questions in Google and trust.orgs like Mayo Clinic. WebMD is very common source, but mixed levels of trust.
  • Googled Multiple Sclerosis at first. Found MS society and other reputable sources. - Christian
3. Managing Multiple Drugs is a Hassle
  • Pamphlets are complex and often not read. Interactions between drugs and with food are confusing to figure out.
  • Jane's husband has cancer and is in chemo. She got a folder with information about the 2 drugs. But it's too complex.
4. Trust Doctors Over Peers
  • People trust their physicians first and foremost, and capture online research or track symptoms to talk over with their doctors.
  • I trust doctors more than I trust random people. - Kristin
5. Doctors Don't Educate Enough
  • Side effects of drugs, proper administration, and contextual information surrounding the drug are not well explained by physicians.
  • I feel like doctors don’t offer up this information when they prescribe it. They fully expect you to do your own research. - Rachel

Experience Principles

1. Give Me Bite-Sized Information
  • Categorize information into subtopics.
  • Break down the different topics and make it easy to follow. Nobody likes scrolling down pages that they are looking for. - Christian
2. Talk Like I'm a Person
  • No scientific speak.
  • So much of the data we get is in codes that no one understands.If I'm trying to ask about something personal, then meet me where I am. - Linsdey
3. Provide Fast Facts
  • Snapshot views of data.
  • Google just came out with a calorie thing - you put in information and pull up fast food counts. - Kristin
3. Visual Cues for Readability
  • ex: most common, most severe
  • Color coding information while you read it makes it easier to read. - Christian