Here is a list of our main social media channels!

1. Instagram : @VigiSense1
2. LinkedIn : https://www.linkedin.com/company/101812329/

Analytics:

LinkedIn Page Analytics

The LinkedIn page garnered 609 organic impressions. There was significant traffic with the later posts that were aimed at engaging the interest of people concerned with workplace safety. The strategy of establishing industry knowledge proved successful as several posts had wide reach. This shows that there is interest in gaining more knowledge about the best safety systems available.

This graph shows the number of impressions throughout the project timeline. This is to both demonstrate the consistent activity on socials as well as the constant engagement maintained through the posts.

A more detailed insight into the performance of the page can be found below:

vigisense11_content_1712784514589.xls

Social Media Progress and Posts - LinkedIn

Purpose

• This page tracks our social media presence and activity on LinkedIn, ensuring effective outreach aligned with our project goals.

Objectives

• Increase professional visibility within safety sector.
• Establish thought leadership in the field of proactive safety systems.
• Connect with relevant communities and organizations on LinkedIn

Key Performance Indicators (KPIs)

• Follower growth: Track the increase in followers over time.
• Engagement rate: Measure interactions (likes, comments, shares) per post.
• Reach: Number of people who view our content.
• Website traffic from LinkedIn: Visitors directed to our website/project pages from LinkedIn posts.
• Lead generation (if applicable): Qualified leads resulting from LinkedIn connections and posts.

Posting Schedule

• Frequency: Aim for 1 post per week. Experiment with different posting times to maximize reach.
• Calendar: Plan posts in advance using a social media scheduling tool or spreadsheet.
• Flexibility: Allow space for timely updates and participation in relevant LinkedIn conversations.

Activity Tracker

Project Introduction (1/29/2024)

• Initiate the page.

Pitch (1/31/2024)

• Demonstrate commitment through public appearance.

Industry based post 1 (2/8/2024)

• Engage community through a relevant question.

Industry based post 2 (2/13/2024)

• Begin establishing credibility through organizing industry knowledge.

Industry Based post 3 (2/27/2024)

• Highlight a conventional safety system.

Engagement Based post 4 (3/7/2024)

• Ask a question that would elicit engagement from the target viewers. Those are new business owners that want to familiarise themselves with safety systems.

Introducing VigiSense post 5 (3/18/2024)

• Sneak peak into what VigiSense offers.

VigiSense pre-release post 6 (3/21/2024)

• Description of what the pre-release provides.

Social Media Progress and Posts - Instagram

Purpose

• This page outlines our strategy for Instagram, where we'll showcase our project's progress, cultivate a community, and appeal to a relevant audience.

Objectives

• Increase brand awareness within our target audience.
• Humanize our project by showcasing progress and the team behind it.
• Generate interest and drive traffic to our website/project pages.
• Foster a sense of community around the project.

Key Performance Indicators (KPIs)

• Follower growth: Track the increase in followers over time.
• Engagement rate: Measure interactions (likes, comments, saves) per post.
• Reach: Number of people who view our content.
• Website traffic from Instagram: Visitors directed to our website/project pages from Instagram.
• Story views: Assess the reach and popularity of our Instagram Stories.

Content Strategy

• High-quality visuals: Captivating images, videos, and visually appealing graphics.
• Behind-the-scenes: Share project progress, milestones, and insights into the team.
• User-Generated Content: Feature content from collaborators or enthusiasts (with permission).
• Instagram Stories: Regular, authentic updates.
• Reels: Consider short, engaging videos aligned with trends or related to the project.
• Hashtags: A blend of project-specific, industry, and trending hashtags.

Posting Schedule

• Posts: Aim for 1 post per week. Experiment with posting times to find optimal engagement.
• Stories: Post milestones for greater visibility.
• Calendar: Plan content in advance using a scheduling tool or spreadsheet.

Activity Tracker

Page initiation (01/28/2024)

• Officially introduce the page

Industry based post 1 (02/07/2024)

• Engage community through sharing an informative reel.

Industry based post 2 (02/12/2024)

• Begin establishing credibility through organizing industry knowledge.

Industry based post 3 (02/27/2024)

• Highlight a conventional safety system.

Industry based post 4 (03/06/2024)

• Highlight a conventional safety system.

Introduce VigiSense pre-release post 5 (03/20/2024)

• Introduce the minimum viable product and its features.

VigiSense Team pre-introduction post 6 (03/22/2024)

• Familiarise the audience with team members.