Persona: Store Owner - SCCapstone/EZBag GitHub Wiki

Dillan Hodge

• Name: Dillan Hodge
• Age: 35 year old
• Professional Title: Store Owner
• Income: $50k
• Education: B.A. Retail Management
• Story: Dillan Hodge is a 35 year old graduate of ASU with a B.A. in retail management. He enjoys backpacking and geocaching, but since he realized his dream of operating a successful business, he has had little time to indulge in these hobbies. Dillan would like to expand his business downtown, but his current business already has him spread thin. Book-keeping has especially become a burden, but Dillan wants to be absolutely certain he keeps his store stocked with the items most needed by his customers. In previous years he paid little attention to this, leaving him out of stock of staple products during peak seasons and losing him several customers.
• Goals: To keep better track of the stock in his store and potentially expand his business downtown.