Education: High School, Bachelors of Science in EE
Professional Title: Junior Electrical Engineer at Boeing
Story: Alberto is a 28 year old Junior Electrical Engineer at Boeing. He recently became engaged to his significant other, Stella, and is working hard to save money to buy a house to raise his family in. Both Alberto and Stella work full time, making it difficult for them to maintain and do chores for their apartment. Going to and shopping at the grocery store is one of their largest chores and pain points, especially when going after a long day’s work. Alberto cherishes his time, wants to eat healthier, and wants to spend more quality time with his fiancee at home.
Goals: Efficiently shop, feel good about his purchase and eating decisions, and leave the store with the products him and Stella need.
