User Journeys and Stories

User Personas

Educator Persona: Professor Sarah Chen

• Role: Tenured professor of Biology at a mid-sized university
• Technical Skill: Moderate
• Pain Points: Limited time for creating accessible course materials, needs to comply with institutional accessibility requirements
• Goals: Create engaging, accessible course materials efficiently

Instructional Designer Persona: Marcus Johnson

• Role: Instructional designer supporting multiple departments
• Technical Skill: High for educational tools, moderate for coding
• Pain Points: High workload supporting many faculty members, repetitive tasks take time away from creative design
• Goals: Scale support capabilities, standardize quality, promote self-service for basic tasks

Administrator Persona: Dean Patricia Williams

• Role: Academic Dean overseeing educational technology adoption
• Technical Skill: Low
• Pain Points: Limited budget for instructional design staff, compliance requirements for accessibility
• Goals: Maximize impact of educational technology investments, ensure compliance with accessibility standards

Key User Journeys

Faculty Journey with Alt Tag Generator

Phase	Actions	Thoughts/Emotions	Touchpoints	Opportunities
Discovery	Hears about tool from colleague; visits website	"This could save me significant time"	Colleague referral, website	Create compelling examples showing time savings
First Use	Creates account; uploads first image	Initially curious but possibly uncertain	Sign-up page, upload interface	Provide clear onboarding experience
Learning	Explores generated alt text; tries customization	Appreciation when it works well; frustration if quality is low	Alt text editor, customization panel	Offer tips and examples of good alt text
Integration	Incorporates tool into regular workflow	Relief at time saved	Export functions, batch processing	Streamline batch processing capabilities
Mastery	Customizes settings for different contexts	Confidence in creating accessible materials	Advanced settings, presets	Provide preset configurations for different contexts