Problem Statement

Currently, customers are finding it difficult to browse and order company products. The website is difficult to navigate and hard to order from. Previously, the business was reliant on speaking with clients by directly messaging through platforms, such as Facebook. This was deemed to be time-consuming and often difficult to track orders.

To browse through products, customers are expected to scroll through hundreds of photos of past designs making it an erroneous task to find or create a design for their custom product. It is also difficult to know what products are available. As this is a small business, there are often new products that may come and go. The website is not continuously maintained to know all the products that may be available at the time of browsing or purchasing. The current website is not as e-commerce friendly as it should be which results in a potential loss of revenue and company outreach.

Assumptions

• Customers are finding it difficult to order and browse through the company's products
• A well-executed solution to the above problem statement will result in better marketing for the business.
• A well-executed solution to the above problem statement could result in greater revenue for the business.
• The business offers a good range of products but it has not been organized in a fashion to be easily presented to a customer.