From Travel Safety App to Digital ID: Our Pivot

Why Travel Safety Didn't Work

Limited Real Need

• Existing solutions already covered most safety aspects
• Students didn't express major travel safety concerns
• Universities have established travel guidelines
• Most needs met through existing apps/services

Business Challenges

• Oversaturated travel app market
• Unclear revenue model
• Small target audience

Team Alignment

• Different visions within team
• No consensus on core features
• Varying understanding of actual user needs

Why We Chose Digital ID Instead

Clear Problem Space

• Frequent ID card losses (2 per week)
• Real security incidents documented
• Administrative inefficiencies
• Clear user pain points

Strong Business Case

• Defined revenue streams
• Clear market size (universities)
• Partnership opportunities
• Scalable solution

Team Alignment

• Shared vision
• Complementary skills