Value proposition canvas - Real-Projects-Digitalization/RPD-Defendo GitHub Wiki

Customer profile

•Customer jobs:

- Feel safe and secure on campus

- Quick access to reporting and support systems

- An inclusive environment that addresses safety proactively

• pains

- Limited awareness of safety resources or reporting mechanisms

- Fear of harassment especially in isolated places

- Less trust in authorities and university systems

• gains:

- Strong community promoting solidarity

- Confidence in personal safety through proactive measures

- Easy access to reliable support

**Value proposition **

• gain creators:

- Women’s safety app with real time campus monitoring and emergency contact feature

- On-campus safety patrols and peer support groups

- Partnerships with local authorities improve off campus safety

• pain relievers:

- Installation of better lighting, cctv emergency call point

- Reporting tools and clear communication of protocols

- Regular safety inspection and student awareness campaigns

• product & services:

- Safety app & hotlines

- Self defence workshops and safety training sessions

- Campus updated safety protocols/policyValue proposition canvas