Revenue and cost analysis - Real-Projects-Digitalization/RPD-Defendo GitHub Wiki

Digital student ID with integrated access control for bathrooms.

Revenue streams:

App licensing fees:

• Universities pay annual fees based on student population.
• Pricing: 3€/student/year (includes ID functionality and restroom access control).

Hardware sales:

• Access scanners installed at restrooms.
• Initial hardware cost: 2,000€ - 3,000€ per restroom.

Installation fees:

• Professional installation of scanners and system setup.
• Average fee: 1,000€ per restroom.

Subscription model for maintenance and updates:

• Monthly fee for software updates and hardware maintenance.
• Estimated fee: 100€/restroom/month.

Data analytics services:

• Universities can access anonymized data to optimize restroom usage and safety protocols.
• Annual fee: 5,000€/university.

Cost structure:

Fixed costs:

• Development of ID app with integrated access control: 150,000€.
• Initial R&D for hardware-software integration: 100,000€.
• Office and administrative costs: 5,000€/month.

Variable costs:

• Manufacturing of access scanners: 1,200€/unit.
• Installation labor: 500€/restroom.
• Customer support and maintenance: 50€/restroom/month.

Marketing and sales:

• University outreach and pilot program campaigns: 20,000€.
• Ongoing CRM tools: 1,000€/month.

Expected revenue:

• Year 1: 30 restrooms across 5 universities (15,000 students total) = 200,000€.
• Year 2: 90 restrooms across 15 universities (45,000 students total) = 650,000€.