Final presentation - Real-Projects-Digitalization/RPD-Defendo GitHub Wiki
Final Presentation Feedback
Explanatory video
https://github.com/user-attachments/assets/76871603-3707-409e-a884-0732764aabc3
Main feedback point
Our messaging was unclear by trying to position Defendo as both:
- A crime prevention tool
- A digital convenience solution
Our stakeholders weren't convinced that a digital ID card would effectively prevent crime.
The pivot
Based on feedback, we refined our focus:
Primary focus: digitalization and convenience
- Process efficiency
- Modern campus access
- Administrative streamlining
- User convenience
Secondary benefits: security
- Digital security features
- Access control
- Activity tracking
Key learning
By trying to solve too many problems (security, crime prevention, digitalization), we diluted our strongest value proposition. Focusing on digitalization and convenience while maintaining security as a supporting feature creates a more compelling and credible solution.
Result
"Modernizing campus access and services through digital ID solutions, making everyday university life more convenient while maintaining security standards."