Business Model Canvas - Real-Projects-Digitalization/RPD-Defendo GitHub Wiki

Defendo Business Model Canvas

Problem Statement

Limited digital integration and inefficient processes in university environments leading to administrative overhead, access management challenges, and user inconvenience, while maintaining high security standards.

Mission Statement

To transform campus operations through digital ID solutions that prioritize user convenience and process efficiency while ensuring robust security measures.

Key Partners

  • German hardware manufacturers
    • Interflex (Stuttgart)
    • PCS Systemtechnik (Munich)
    • GANTNER Electronic (Nürnberg)
  • Payment processing providers
  • Universities and educational institutions
  • Cloud infrastructure providers
  • Security system integrators

Key Activities

  • Development and maintenance of the digital ID platform
  • Hardware integration and system deployment
  • User onboarding and support
  • Security monitoring and updates
  • Process digitalization consulting

Value Proposition

  • Seamless digital access to all campus facilities
  • Integrated payment and service solutions
  • Smart queue management for high-traffic scenarios
  • Hybrid approach (digital + physical backup)
  • Real-time monitoring and analytics
  • Cost reduction through process digitalization

Stakeholder Relationships

  • Collaborative implementation with universities
  • Continuous feedback and improvement cycles
  • Technical support and training
  • Regular security audits and updates
  • Data protection compliance
  • Clear escalation procedures

Stakeholder Segments

Primary:

  • Students
  • University administrators
  • Campus service providers
  • IT departments
  • Security personnel

Channels

  • Direct university partnerships
  • Educational technology events
  • Student orientation programs
  • Digital platforms and portals
  • System integrator network
  • Hardware partner network

Cost Structure

  • Software development and maintenance
  • Hardware integration costs
  • Cloud infrastructure
  • Implementation and support teams
  • Security auditing
  • Marketing and outreach
  • Partner network management

Revenue Streams

  • Base subscription for core platform
  • Per-user licensing fees
  • Hardware integration fees
  • Premium features (analytics, advanced security)
  • Implementation consulting
  • Support service packages
  • Transaction fees (optional)

Intended Impact

  1. Digital Transformation

    • Streamline administrative processes
    • Reduce manual overhead
    • Improve service accessibility

  2. User Experience

    • Enhance convenience
    • Reduce wait times
    • Simplify access management

  3. Security Enhancement

    • Modern security protocols
    • Real-time monitoring
    • Quick incident response

  4. Operational Efficiency

    • Cost reduction
    • Resource optimization
    • Data-driven decisions