Blueshift Documentation - RawSwat/Documentation GitHub Wiki

Table Of Contents

• Introducing Engagement
  • What is Engagement
  • How Engagement works
• API Documentation
• How I relate to the Blueshift values

Engagement - An Overview

With more and more businesses flocking the market and the customer spoilt for choice, the need to understand the consumers and their behavior just got crucial for a business's survival. If you are stuck with traditional methods of marketing then you are simply shooting in a black hole, which guarantees no conversion. How convenient it would be to be able to see, analyze and understand your target and then take a shot at it.
Blueshift just makes this possible with its new AI-enabled feature “Engagement”.

What is Engagement?

Engagement helps Blueshift record user activity on email messages by providing a color-coded heat map. A color-coded heat map is a visual representation of a user’s level of activity on a webpage and in our case on an email. The heat map uses a color range to show which part of the email has received the most attention from the user and which part has received the least.

How Engagement works?

The warm colors are a symbol of high intensity with red representing heat/energy while the cool colors such as blue are a symbol of light intensity as we associate blue with a relaxed state of mind. The human mind is hardwired with this understanding of colors which helps us analyze data quickly when the data is represented in such form. As the user attention reduces, the shades of the color go lighter. Needless to say, that the darker shades represent the areas of the email which have received the most attention. With the help of Engagement, you can quickly understand which parts of your email, which was sent to the potential customer, were of interest to the customer, which would help you understand her behavior and intent quickly without dealing with a lot of data or numbers.

The heatmaps show:

• The frequency of clicks: The links that were clicked most are shown using warmer colors with the colors changing from warm to cool as the frequency of clicks reduces.
• How far the user scrolled down the email: The initial part of the email is shown red if the user opens the email however if the user is not interested in reading further then the color code quickly begins to change to shades of blue.

The above features help you pinpoint the problem areas and plan the next course of action in engaging the users with your product/service.

Businesses normally have to spend a lot of time and money capturing user data in large volumes, analyzing it, and generating relevant reports that can help understand consumer behavior however, Blueshift makes this entire process smooth, convenient, and cost-effective.

Engagement makes the email-marketing campaigns efficient and effective with a better conversion ratio on a reduced budget.

API Documentation

public class Solution{
    static boolean isAns(String str) {
        int i =0 , j = str.length()-1;

        while (i < j) {
            if (str.charAt(i) != str.charAt(j))
                return false;
            i++;
            j--;
        }
       return true;
    }
    public static void main(String []args){
        String str = "testext";
        if (isAns(str))
            System.out.print("Yes");
        else
            System.out.print("No");
     }
}

isAns Method

isAns(String str)
The isAns method finds out whether a String is a palindrome or not. A palindrome is a word, phrase, or sequence that reads the same backward as forward.

Parameters

Name	Type	Description
str	String	Accepts any sequence of words, characters, or numbers including whitespace. The whitespace would also be counted as a character while deciding the palindrome.

Return Type

Type	Description
Boolean	Returns true, if the passed string is a palindrome else returns false.

How I relate to the Blueshift values

Blueshift values answer a very common interview question that we all might have faced at one point or the other and if not in an interview then we might have asked ourselves at some point in life: Where do you see yourself in 5/10 years? However, the question that needs to be addressed before the former one is: How well acquainted are you with yourself? Don't plans keep changing because life in itself is a journey of discovery and self-exploration, about knowing your potential and limits, about finding true love in terms of work too. Life is about - keep trying, keep pushing, keep looking till you find out where you belong. Hence, the aim is to keep becoming a better version, about MORPHing into a better individual who fails, learns, and grows.

I am glad to notice that Blueshift understands that a company can grow only as far as its people can grow. So far I have been a creative individual who doesn’t shy away from learning and trying new things and failure is the first stepping stone of learning. I would be happy to work in an organization that promotes learning without fearing failure.

With enough emphasis on personal growth, it is also extremely important to be able to achieve organizational goals where one might be sometimes required to step down from “me” but focus on the collective good that is tied to the company success which in turn depends on its customer success. A lot of our extremely capable friends fail to strike the right balance between personal growth and team success and success comes not to those who are very good at their work but to those who can strike a balance, and act wisely. On a personal note, I was a co-founder of a start-up as well as an employee in IT for a good number of years and I can see things from both perspectives.
I might not have created exemplary pieces of work (also because I strive for perfection :grinning: ) but I sure carry a healthy attitude towards my work and colleagues.