Met with Dana and discussed her goals for her site and business

Site

[More organized site and database]

• To store her customer’s e-mails to allow her to send them weekly updates

• Allow for customer feedback to track what works and what her clients like

• Create minimums and maximums for amount of meals available for customers.

• Avoid having to physically remind customers about their orders

• Create automated alerts and blasts

E-commerce

• Pay on-line through a secure set-up

• Also help her keep track of profits and finances for tax purposes

• Ability for customers to set up subscriptions or a week by week basis

Website content

• Integration for Youtube videos and other social media

• Videos of her cooking, fitness, and other fitness subjects

• Ability to easily update her website to change the menus and also to list nutritional facts of foods prepped, ingredients, macros, calories, etc..

• Possible blog

• Dana, isn’t opposed to a revamp of the site in terms of colors and layout, pictures, etc… (aesthetics)

• She does want to keep her current logo.

CURRENT GOALS FOR HER BUSINESS

• Keep is small

• Focus on getting the meals right

• Have videos on her site to educate on how to prep food and workout videos.

FUTURE GOALS FOR HER BUSINESS

• See how far she can take this

• Build other sources of revenue e-book of receipes

• Youtube channel where people can subscribe

• Possible expand locations where people can pick up their food

MOVING FORWARD

• Dana is going to create new social media accounts to separate her personal sites with more business centric ones (twitter, pintrest, youtube,facebook, Instagram, etc). Provide us with access to these sites to integrate them into the website

• o Send Dana a list of question to clean up her site and provide customers with more information about her, her site, and why she started Body fuel.