Pixel trading : Literature Review

2 Online Advertising

Online advertising market is a marketing strategy that involves the use of the internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers.According to the IAB (Interactive Advertising Bureau) annual report 2017 online marketing earn 88.0$ billions as the pioneer of the advertising market and from that 31% of income come up with the digital banners advertising (mobile and web ad-blocks). The growth rate of this digital market is very high and the growth rate of 2017 is more than 21%. Google and Facebook playing a dominant role in online advertising market. (online advertising)