2 Mar 2023 - OpenDataforWeb3/Resources GitHub Wiki

Agenda

  • Status of founding partner discussions
  • Setting up a timeline to fit the Hackathon
  • Organizing outreach better
  • Setup processes for outreach so we enable as many community members as is possible

Discussion

Branding/Marketing:

- standard mental models
- vision / mission 
- positioning
- brand values
- vibes

Immediate objectives:

  • We need someone to create and maintain things such as our boilerplate - baoki to bring together a version for review

  • review the boiler plate

  • EP leading direct outreach

    • putting it in the spreadsheet Two ideas:
      1. Does anyone know someone working on grants etc in a top 100 DAO or anyone who is just an OG type in a top 100 DAO?
      2. What sort of communications should we be doing generally?

Marcom:

- purpose 
- vibe / brand / culture 
- topics 
- mediums
- cadence (how routine)
- who 
    - manages (pushes send)
    - authors
    - intentional inclusivity
        - scalability
- meta process 
    - governance of outreach 
    - metrics 
    - accountability

Communications :

  • Weekly/bi-weekly newsletter
  • Weekly/bi-weekly podcast where partners/dao (potential & existing) come on and give updates/what they are working on ~ 20-30mins. This goes to our youtube Can we do the brute force approach to get 10k here & there: List top 100 DAOS on google docs, and just start reaching out to them

Docs vs Product marketing vs thought leadership

Partnerships

  • different mental model - parallel concerns

Team members

  • Probably going to table for now a membership effort - a more formal effort to outreach to specific skill sets
  • Could include looking for dedicated member who helps with tweets
    • What about publishing on ORB? Is there a way to cross post simply? Either built in or Zapier

ODC metrics

  • monthly overall health metrics
  • outreach metrics -
    • where do we store these?
    • EP suggestion is yet another spreadsheet
    • for example: - Google analytics - website workstream - ask spacet and sarob - Twitter (at least those provided automatically) - Twitter spaces

Next steps for Outreach

[ ] baoki - Set up and share outreach sheet - Top 100 DAO list with Gray and Evan

[ ] baoki - Set up template messages and put together all documentation to facilitate communications

[ ] Owanikin (?) - Running with work on newsletter/twitter spaces alongside Evan

[ ] Evan - Should we write up a comms guideline - bullet points like the above - and then once someone signs off on that high level they also get keys to the twitter account - EP will write up these bullet points for review