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PRODUCT ARCHITECTURE

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Prioritized objectives

  1. Polishing
  2. Cleaning
  3. Ease of use
  4. Time duration
  5. Cost efficient

Assign weightage for the stated Objectives

Objectives Weightage
Polishing 9
Cleaning 8
Ease of use 7
Time duration 6
Cost efficient 5

PUGH Chart

Objectives Weightage Design Idea 1 Design Idea 2 Design Idea 3 Design Idea 4
Polishing 9 Datum - 0 -
Cleaning 8 Datum 0 -- -
Ease of use 7 Datum + - 0
Time duration 6 Datum 0 + +
cost efficient 5 Datum -- 0 +
+Score 0 7 6 11
-Score 0 19 23 17
Total 0 -12 -17 -6

The best Concept is:Design 1

Justifications

Design Idea No. Objectives Score given Justifications
2 Polishing -1 The design 2 has square brushes which polishes at a particular place in shoe but in design 1 it has rolling brushes which polishes shoes properly
cleaning -2 The design 2 does not clean the shoe when compared to datum
Ease of use 1 It is very easy to operate.
Time duration 0 Time duration for both design 1 and 2 is same.
Cost efficient -2 It costs more when compared to datum.
3 Polishing 0 The both design 1 and 3 polishing same.It polishes perfectly.
cleaning -1 The design 3 does not clean the shoe properly compared to design 1.
Ease of use 0 The design 1 and 3 are user friendly.
Time duration +1 The design 3 takes less time to clean and polish when compared to design 1.
Cost efficient 0 The design 1 and 3 costs same.
4 Polishing -1 The design 4 has only one polish brush which does not polish properly compared to datum.
Cleaning -2 The does not clean the shoes properly.
Ease of use + It is very easy to operate when compared to datum
Time duration -2 It takes more time to clean and polish.
Cost efficient +1 The design 4 costs less.