It is important that we keep a consistent voice and tone for our brand throughout all of our marketing operations. We want to keep a fun and inviting tone across all public-facing aspects of our project to help bring new people to our game and ensure everyone has a good expeirence with our brand. Our goal is to increase awareness of our game while fostering a strong community that's interested and angaged with our game.

Social media is one of the best ways we can advertise and promote our game throughtout the development process. We can reach a large audience of students and easily generate awaress around our project.

After conducting a survey of our primary audience, IGM students, we concluded that there were five platforms where we could most effectively connect with our audience. Instagram and Twitter (X) will be best for building our community and keeping people engaged with our game over time. We will also post to the RIT subreddit with large announcements about the game because that is a great way to reach many RIT students online. We can also use YouTube, TikTok, and Instagram Reels to release short form video content that advertises our game.

The content that we post will varry each week during development as there will always be newly finished ideas that are ready to be posted. We will post team member introductions, development updates, character and level concept art, and many other announcements, updates, and images.

We want to do our best to keep our community engaged in the development of our project and the best way to do that is through staying engaged with them. We will do this by responding to messages and comments left on our social media accounts as best as possible and keeping note of which of our posts they like and which they don't. We will monitor the engagment and impressions on each of our posts to determine what content resonates well with out audience and whaat they prefer to see so we can continue to post more of that kind of content. Additionally, we will track demographics and our followers' most active times so we can ensure we're reaching the RIT community and that we're posting at times of day when our followers more likely to be active.

We plan to create multiple posters and fliers that we can put up around campus to advertise for our game. We can hang posters around Golisano Hall and locations on campus that get a lot of foot traffic such as dining halls, the library, and the SHED. Our posters can help to announce the development of our game, invite people to playtest our game, and announce the completion/launch of our game.