Lean Canvas ‐ Iteration 1 - NeslihanO/IoT-project GitHub Wiki

The Lean Canvas by Ash Maurya is an adaptation of the Business Model Canvas by Alexander Osterwalder. Ash Maurya focuses more on the value for the customer.

In our first iteration we created the following Lean Canvas. It has to be validated.

Our potential customers are all coffee drinking employees, who are working in an office environment. The Brewbot is a B2C product which solves the problem of waiting for the coffee to be ready. We provide the solution for a personalized coffee in a faster way. The coffee machine identifies and remembers the type of coffee the customer drinks with a QR-Code on the coffee cup. The Value Proposition is the personalized experience we create. The coffee will be available faster and waiting lines will be avoided. We enter cooperation with coffee machine manufacturers to identify our target customer group. We provide the platform service for a monthly fee.