MS3 - Moviles-G45/FlutterApp GitHub Wiki

📦 MS3 Deliverables – Defining a Solution

Table of Contents

  1. Brainstorming Process
  2. Problem Description and Decision
  3. XY Empathy Maps
  4. YX Personas
  5. Solution Description

1. Brainstorming Process

Process Explanation

We began by conducting a SWOT analysis to thoroughly assess the strengths, weaknesses, opportunities, and threats for both projects: the finance app and the sustainable fashion initiative. This helped us to identify key areas that could drive success or pose challenges.

After the SWOT analysis, we moved to a deeper prioritization stage using four detailed categories:

  1. The Rational Choice (practical features users would expect),
  2. The Most Likely to Delight (innovative, enjoyable features),
  3. The Darling (key features that align with user goals),
  4. The Long Shot (ambitious ideas with high risk but potential for great reward).
    These categories allowed us to structure solutions based on both feasibility and potential impact on user satisfaction.

Ideas List

The ideas generated in the four categories aim to balance practicality, innovation, and user engagement. The Rational Choice focuses on essential features like notifications for spending limits, simple budgeting tools, and savings goal boards to help users stay on track. The Most Likely to Delight includes gamified challenges and alerts for debt payments to make financial management more engaging and motivating. The Darling emphasizes core functionalities like personalized dashboards, expense tracking, and investment tips, aligning closely with users' financial needs. Finally, The Long Shot proposes ambitious ideas such as AI-powered financial assistants and robust bank API integrations to deliver highly personalized and automated financial solutions. Together, these ideas create a comprehensive strategy for both usability and long-term innovation.

2. Problem Description and Decision

Decision Process Explanation

To select the problem and solution for the semester, we applied divergence and convergence strategies during brainstorming and decision-making phases. This process helped generate a wide range of ideas and then narrow them down to the most impactful solution.

Divergence Phase

We started by generating as many ideas as possible related to young adults' financial challenges. During the brainstorming, we considered key pain points such as overspending, lack of savings, and poor financial planning. We identified potential solutions like personalized budgeting apps, financial literacy resources, gamified savings plans, and automated expense tracking through bank integration.

To ensure creativity, we avoided immediate judgment of ideas, encouraging broad exploration. Insights from interviews and observations were also considered during this phase, such as the importance of notifications for spending limits and frustration with manual expense tracking.

Convergence Phase

Next, we focused on evaluating and narrowing down the ideas. We categorized the solutions using a SWOT analysis to assess each idea’s strengths, weaknesses, opportunities, and threats. We then prioritized ideas based on feasibility, user impact, and alignment with the problem description. Using a structured four-category framework (Rational Choice, Most Likely to Delight, Darling, and Long Shot), we further organized the ideas, explained in the last point.

Final Decision

Based on this process, we selected the idea of a finance app tailored to young adults and university students. The app focuses on helping users develop responsible financial habits through automated tracking, budget notifications, and goal-setting features. This idea aligns closely with the identified problem, providing both essential tools and engaging features to address financial instability among young people. By using the convergence-divergence framework, we ensured that the chosen solution is both practical and innovative, maximizing the potential for user impact.

3. XY Empathy Maps

Empathy Map Requirements:

  • Empathy map 1

image

  • Empathy map 2

image

  • Empathy map 4
  • Empathy map 5 image

4. YX Personas (3 points)

  • Persona 1

Diagrama sin título drawio

  • Persona 2 Diagrama sin título drawio

  • Persona 3

Diagrama sin título drawio (1)

  • Persona 4

Persona drawio

5. Solution Description

Managing personal finances can be overwhelming, especially for young adults who struggle with overspending, budgeting, and tracking their expenses. Many find traditional financial tools too complex or uninspiring, leading to poor money management and financial stress. To address these challenges, we propose a smart, interactive, and gamified financial management app that simplifies budgeting, provides clear insights, and motivates users to improve their financial habits.

How the Solution Works

1. Smart Budgeting & Expense Tracking

  • Users can create a budget effortlessly, setting limits for different spending categories like food, entertainment, and savings.
  • The app tracks expenses automatically, categorizing them in real-time to ensure users know where their money is going.
  • Graphs and notifications visually highlight spending patterns, showing users exactly where they tend to overspend.

2. Real-Time Financial Insights & Alerts

  • The app calculates automatically how much money users have left for discretionary spending after covering essentials.
  • Instant notifications alert users when they are nearing or exceeding their budget, helping them stay in control.
  • Users receive personalized insights and recommendations on how to optimize spending and save more effectively.

3. Gamified Financial Challenges

  • Users can participate in fun financial challenges that encourage smart money habits, such as “Spend only on essentials for a week” or “Save $50 this month.”
  • Completing challenges earns points, badges, and streaks, turning financial responsibility into an engaging experience.
  • Users can compete with friends or the community to stay motivated and accountable.

4. Smart Recommendations for Financial Growth

  • The app suggests new financial products like high-yield savings accounts, investment options, or budgeting tools based on users' spending and saving behavior.
  • These recommendations help users maximize their financial potential without overwhelming them with too many options.