| Idea |
Problem: Young people often struggle to control their cash flow, feel reluctant to manually record expenses, and tend to overspend. |
Solution: A mobile application that automates expense tracking and categorization using AI, with spending limit alerts to help users manage their finances effectively. |
Value: Helps users develop better financial habits through clear data visualization and intuitive spending insights. |
| Sell |
Advantage: Integration of OCR technology (receipt scanning) and an AI chatbot that provides personalized financial advice. |
Customer: Students and office workers (Gen Z and Millennials) living in urban areas. |
Metrics: • User Acquisition (number of new users) • User Retention Rate • Number of transactions recorded in the system |
| Business Model |
Channels: App Store, Google Play, and financial communities on Facebook and TikTok. |
Costs: Server maintenance (Firebase / AWS), bank API integration, and marketing expenses. |
Revenue: Premium subscription (advanced features), in-app advertising, and affiliate marketing for financial products. |