Persona - MihkelPLoompuu/AgiilsedTarkvaraarenduseMetoodikad GitHub Wiki
What are Personas?
Personas are imaginary characters or persons that a designer creates in the form of a document as a representative of the users that will eventually use the application or website. Personas are actually just documents containing information about user's needs, behavior, and other information that a designer may need to understand his or her target audience better for example demographics, age, gender, motivation to use the product, etc. Personas help the UX designer to decide what to prioritize in the design making it more effective for the users.
User Persona helps us answer the following questions:
- Who is my target customer?
- What are my user's behavior patterns?
- What are the needs and goals of my users?
- What issues and pain points do my users currently face?
How to create Personas?
Step 1. User Research
In order to create a User Persona, we as designers first need to have conduct research on our users and the market and gathered sufficient quantitative and qualitative data. All this data we collected must then be organized into different persona groups that represent different user groups we want to target.
Step 2. Persona Header
The second step in the process is to add a header to the User Persona. A Header includes a fictional name, an image and a short bio that summarizes what matters most to the Persona in relation to our product. In our example this quote is - "Having a Co-founder is essential in the journey of a startup and finding it is not easy."
Step 3. Demographics
The nest step in the process is to create a demographic profile of the User Persona. These details are based on user research and the demographic profile of your persona can be divided into four main sections:
Bio Professional Background User environment Psychographics
Step 4. End goals or Motivations
The next step in the process is to add information about the user's end goals. The end goal is a motivating factor that inspires action and focuses on what the users want or need to accomplish when using your product. So our example the end goal is - "Shubham wants to start out as an entrepreneur and is looking for people to join him in his founding team. these people should be credible and should have knowledge about their field as well as basics of business".
Step 5. Pain Points
The last step in building Personas is to identify and note down the Pain Points of the Persona. Pain Points are the issues that the user is facing with the current alternative of your product. These Pain Points helps us build empathy with our target users.
How to Use Personas in Design Projects
Following are the most common ways in which designers use Personas in their design project:
- Personas are a mostly used as a starting point in ideation process.
- It can be used for proving context for user stories.
- Personas are also used to design storyboards.
- Personas are used for empathizing with the user in design thinking process.
- Personas are used as characters for usability reviews as well.