📈 Marketing Strategy

📊 Overview

Our marketing strategy focuses on leveraging digital channels to reach tech-savvy individuals interested in smart home solutions and personalized fashion recommendations.

📊 Target Audience

Demographics:

• Age: 25-45 years old
• Interests: Technology, fashion, sustainability, smart home devices
• Income: Middle to upper-middle class

Psychographics:

• Values: Convenience, efficiency, personalization, and sustainability
• Behavior: Active online presence, frequent use of social media and mobile apps
• Goals: Simplify daily routines, enhance personal style, and stay connected with the latest tech trends

Personas:

• Tech Enthusiast: Always on the lookout for innovative gadgets and smart solutions to streamline their life.
• Fashion Conscious: Values style and seeks personalized advice to stay on top of fashion trends.
• Eco-Aware: Prioritizes sustainability and eco-friendly practices in their lifestyle choices.

📈 Marketing Channels

• Digital Marketing:

  • Social Media: Targeted ads on Instagram, Facebook, and Pinterest to reach fashion and tech enthusiasts.
  • Influencer Marketing: Partner with lifestyle and tech influencers to showcase the benefits of GarderobusAI.
  • Content Marketing: Blog posts and videos highlighting the unique features and user testimonials.

• Partnerships:

  • Collaborate with smart home and fashion brands to expand our reach and offer bundled solutions.
  • Partner with sustainable fashion initiatives to promote eco-friendly practices.

• Email Marketing:

  • Newsletters with updates, tips on using the app, and special promotions for subscribers.

📊 Performance Metrics

• Website Traffic: Monitor engagement and conversion rates from social media and advertising campaigns.
• App Downloads: Track the number of downloads and user retention rates.
• Customer Feedback: Collect and analyze user reviews to improve the product and marketing strategy.