5. Develop a responsive content template and homepage for the website - MDEllis73/mywebclass-simulation GitHub Wiki

Initiative: 5. Develop a responsive content template and homepage for the website (Pil Jang)

Epic: Website Content and Design Optimization

User story: Develop a content strategy that outlines the target audience, key messaging, and desired outcomes for the website content, as well as a plan for creating and publishing new content regularly. [5 Points]

Positive situation: The content strategy results in a clear understanding of the target audience and their needs, leading to an increase in website traffic and engagement.

Negative situation:The content strategy does not resonate with the target audience, resulting in low engagement and poor website performance.

Task: Develop a content strategy that outlines the target audience, key messaging, and desired outcomes for the website content, as well as a plan for creating and publishing new content regularly.

Acceptance Criteria:

  1. The content strategy document should clearly define the target audience, including demographics, interests, and pain points.
  2. The document should identify the key messaging and desired outcomes for the website content, including any calls-to-action.
  3. The plan for creating and publishing new content regularly should include a content calendar with specific topics, deadlines, and responsible parties.

Duration: 3 hours

TASK: Develop a content strategy that outlines the target audience, key messaging, and desired outcomes for the website content, as well as a plan for creating and publishing new content regularly.

  1. Define the Target Audience
  • Target audience will be teachers in the United States, but market research can be done to understand target audience's demographics, interests, and pain points. You can use surveys, interviews, focus groups, and online analytics to collect this information.
  • Create a buyer persona that represents your target audience. This should include information such as age, gender, education level, income, job title, location, goals, challenges, and behaviors.  
  1. Identify Key Messaging and Desired Outcomes:
  • Key messaging about teaching content and desired outcome is increasing traffic from teachers.  
  1. Plan for Creating and Publishing New Content Regularly:
  • Created certain dates due for each task. However, for now only tasks remained priority to move onto the next sprint.