3. Conduct SEO research - MDEllis73/mywebclass-simulation GitHub Wiki

  1. Conduct SEO research, implement changes, perform testing and resolve any issues that arise.

Initiative: Improve organic search traffic and visibility, Objective: Increase the number of visitors from search engines and improve our ranking for relevant keywords.

Epic 1: SEO research and optimization

  • Story 1: As a developer, I want to optimize meta tags, including title tags, meta descriptions, and header tags, for the most important keywords. I want to ensure that site architecture is optimized for search engine indexing.

Write compelling titles: Your title tag is the most important meta tag for SEO. It should be concise, relevant, and include your target keyword. Make sure it accurately reflects the content on the page and entices users to click through to your site.

Write informative descriptions: Your meta description tag is a brief summary of the content on the page. It should be informative, compelling, and include your target keyword. Keep it under 160 characters and make sure it accurately reflects the content on the page.

Use header tags: Header tags (H1, H2, H3, etc.) are another important part of on-page optimization. Use them to structure your content and include your target keyword in at least one header tag.

Avoid keyword stuffing: While it's important to include your target keyword in your meta tags, be careful not to overdo it. Keyword stuffing can lead to penalties from search engines and can negatively impact user experience.

Customize your meta tags: Make sure your meta tags are unique and customized for each page on your website. Avoid using duplicate titles or descriptions as this can confuse search engines and negatively impact your SEO performance.

  • Web design
  • Web development
  • HTML
  • CSS
  • User experience (UX) design
  • User interface (UI) design
  • Responsive design
  • Mobile-first design
  • Website architecture
  • Website layout
  • Graphic design
  • Design principles
  • Accessibility
  • Web standards
  • Front-end development
  • Back-end development
  • Content management systems (CMS)
  • Web analytics
  • Search engine optimization (SEO)
  • Web project management
  • Design thinking

Sitemap is recommended if:

  • site is large, generally over about 500 pages.
  • Site is new with few external links to it.
  • Site has a lot of rich media content

Sitemap is not necessary if:

  • Site is comprehensively linked internally. All important pages are linked from the home page.