why do I care about software - KeynesYouDigIt/Knowledge GitHub Wiki
If Businesses are organizations of people providing some sort of value (perceived or real), then technology will increasingly be the mechanism through which this is done. Software is kind of an important part of all that
My interest is rooted in helping poor people be less poor (see raison d'agir). Technology helps build platforms - see why-you-should-build-platforms-to-help-people. It is not good or bad - it is powerful. If someone has ANY "raison d'agir", then technology should be interesting, as it allows us to act better. Faster, more efficiently, more effectively, more democratically, in a more focused manner, and with more memes.
There are many mechanisms through which this is done, but I find Data to be the most interesting right now.