Typography - KeynesYouDigIt/Knowledge GitHub Wiki

Anatomy of Letterform

Typefaces

Serif- Traditional, respect, reliable

  • Times New Roman
  • Trajan
  • Classic Serif Fonts
  • Georgia Italic

Sans Serif- Stability, objective, clean, modern

  • Helvetica
  • Franklin Gothic
  • Calibri
  • Myriad Italic
  • Univers

Modern- Strong, progressive, stylish, chic

  • Futura
  • ITC Avant Garde Extra Light
  • Didot Italic
  • Century Gothic
  • Archer
  • Trade Gothic

Script- Elegance, affectionate, creativity

  • Bickham Script
  • Edwardian Script
  • Lavenderia

Display- Large, friendly, unique, expressive, amusing

  • Cooper
  • Valencia
  • Giddyup

Comparison

  • Arial vs. Helvetica

Notes

  • Use TrueType for web, PostScript for print PDFs
  • Don't mix serif fonts in a layout
  • Reversed text is special- not for body
  • Indent OR line break
  • Don't indent first line
  • First few words after a drop-cap are small-cap
  • Hang lines in a bulleted list
  • Line length = 80 characters max
  • Paragraphs should have straight left edges, ragged right edge
  • Script fonts must be kerned