Graphic Design The New Basics - KeynesYouDigIt/Knowledge GitHub Wiki
Formstorming
Point, Line, Plane
Rhythm and Balance
Scale
Texture
Color
- When two colors are close in value, the lighter one starts to glow
- Strong value differences create contrast
- Having warm and cool hues creates visual completeness
- Opposites create contrast
- Analagous colors feel more natural
Categories
- Primary Colors - Red / Yellow / Blue
- Secondary Colors - Orange / Purple / Green
- Tertiary Colors - Primary + Secondary color
- Analagous Colors - Nearby colors
- Complement - Opposites / Near-Opposites
- One is cool, other is warm
Aspects of Color
- Hue
- Value (Shade + Tint) - Amount of black or white mixed with it
- Saturation / Chroma - Purity of color as it blends to gray
- Colors don't all reach peak saturation at the same place
Color Models / Color Spaces
Systems for indexing colors
- CMYK - Subtractive, blending, print
- Overlapping dots, optical color mixing
- RGB - Additive, based on light
Gestalt Principles
Framing
Hierarchy
- Seek to reduce repetition
You can create hierarchy with:
- Weight
- Contrasting color
- Alignment / Indentation
- Spatial grouping / Intervals
- Uppercase / Lowercase
- Scale
- Type style
- Rules
- Depth
Layers
- You can use layers to create depth
- You can layer typography to tell multiple stories at once
- Overlaying data visualizations
- Time can be a layer
- You can use slits and transparency to glimpse through layers