Value Proposition

The university marketplace app provides a structured, secure, and efficient platform for students to buy, sell, and rent academic materials. Unlike fragmented social media groups, it centralizes transactions, making it easier to find and exchange items while ensuring trust and security through verified student accounts.

Beyond traditional listings, the app supports rentals, student businesses, and bidding, allowing users to request specific items and propose competitive prices. Smart features like photo-based listing uploads and fraud detection enhance usability and security, ensuring users can easily sell products while maintaining a trustworthy marketplace.

The platform promotes sustainability by reducing waste and encouraging the reuse of academic materials. Additionally, it fosters student entrepreneurship by providing visibility for student-run businesses, equipping them with tools to promote and sell their products effectively.

Difference

Our university marketplace app stands out from other platforms like Facebook Marketplace and WhatsApp Groups by offering a structured, student-focused solution designed for academic needs. Unlike general marketplaces, our app ensures trust through verified student accounts, reducing scams and unreliable transactions. Key differentiators include built-in rental options, bidding functionality, and dedicated spaces for student entrepreneurs to showcase their businesses.

How Do Smart Features Generate Value?

1. Photo-Based Listing Uploads

• Sellers can easily upload pictures of their items using their phone camera, streamlining the listing process.
• Ensures authenticity by requiring live photo uploads, reducing misleading product descriptions.

2. Fraud Detection System

• Monitors transaction patterns and user behavior to flag potential scams.
• Builds trust within the marketplace, reducing fraudulent activity and ensuring safe transactions.

How Do CAS Features Generate Value?

1. Location-Based Suggestions

• Displays nearby available items to reduce delivery time and costs.
• Encourages local transactions, making exchanges more convenient for students.

2. Availability Alerts

• Notifies users when a desired item is listed, based on their saved searches.
• Ensures users don’t miss out on relevant listings for satisfaction and engagement.

3. Pickup Coordination

• Suggests ideal meeting points for transactions based on users locations.
• Streamlines the logistics of exchanging items, making it easier for both buyers and sellers.

4.Smart Bidding Optimization

• Analyzes bidding patterns to suggest the best offer for an item.

Colour palette

We want to be associated serenity, calm and trust. Those are values that are associated with blue color.

To reflect prices, declines and the end of the product arrival there are different colors to bring more the important text or bottoms.

Fonts

• Lexend bold

• Plus jakarta sans

• work sans

Size:

• First Title: 25
• Second Title: 20
• Body: 16

Icons and Images

Icons:

• Stratis UI Icons - 1000+ Free Figma icons
• Material 3 Design kit
• Simple Design System

Images:

Libro Probabilidad

Libro Análisis y Diseño de Algoritmos

Calculadora

Gafas de Laboratorio

Dulces

Biologia Celular Libro

Galletas

Bata Laboratorio

UI prototype

https://www.figma.com/design/z6imXCSzE31zHsyhgDIIKe/Untitled?node-id=0-1&t=MDtbE7A8gv7eqyzJ-1

Navigational patterns

We developed the design over a flat navigational pattern. This is due to the fact that there is a single navbar with Home, Discover, Earn and Profile pages. However, glimpses of hierarchical navigations can be found, as the Profile allows the user to navigate to other pages