Daily Metrics Dashboard
Auto-updated by the wiki-sync.yml workflow. Data sourced from marketing/data/ JSON files and PostHog attribution reports.
Downloads & Active Users
| Metric |
iOS |
Android |
Combined |
| Distinct install users (30d) |
42 |
71 |
113 |
| Active Installs |
— |
82 |
— |
| Active Users |
Count |
| DAU |
3 |
| WAU |
13 |
| MAU |
140 |
North Star (WQTU)
| Metric |
Value |
| WQTU (7d) |
2 |
| Timer Completed (7d) |
82 |
| Completed Users (7d) |
4 |
| Sessions/Completed User (7d) |
20.5 |
| Checkpoint Target (2026-03-31) |
8 |
| Quarter Target (2026-06-30) |
25 |
| Paid Attributed Users (30d) |
0 |
| Active Campaign Count |
0 |
| Guardrail Violated |
NO |
Attribution Summary
Attribution Feedback Report
Generated: 2026-10-07T18:28:54+00:00
Onboarding Funnel
- First Open: 113
- First Timer Configured: 95 (84.1% of opens)
- First Timer Completed: 45 (39.8% of opens)
UTM Attribution (Top Sources)
| Source |
Medium |
Campaign |
Installs |
Unique Users |
Campaign Performance
| Campaign |
Source |
Attributed |
Activated |
Rate |
Paywall & Revenue Funnel (30-day)
| Metric |
Value |
| Paywall Views |
41 |
| Offer Selects |
1 |
| Purchase Attempts |
2 |
| Purchase Successes |
0 |
| Attempt → Success |
— |
Top failure reasons: user_cancelled (3)
Catalog failures (Android): pro_base (38), elite_tactical (35), elite_tactical_monthly (35)
Onboarding Funnel (30-day window)
| Step |
Users |
Conversion |
| First Open |
113 |
— |
| First Timer Configured |
95 |
84.1% of opens |
| First Timer Completed |
45 |
39.8% of opens |
Review Velocity
| Platform |
Total Reviews |
Avg Rating |
7-day Velocity |
| iOS |
1 |
5.0 |
— reviews/day |
| Android |
1 |
5.0 |
1.0 reviews/day |
Prompt Config: Show after 3 completions, 30 days between prompts
Active CRO Experiments
| Experiment |
Platform |
Status |
Duration |
| title_ab_test |
android |
proposed |
14 days |
| short_description_ab_test |
android |
proposed |
14 days |
| screenshot_ab_test |
both |
proposed |
21 days |
| title_ab_test |
android |
proposed |
14 days |
| short_description_ab_test |
android |
proposed |
14 days |
| screenshot_ab_test |
both |
proposed |
21 days |
| title_ab_test |
android |
proposed |
14 days |
| short_description_ab_test |
android |
proposed |
14 days |
| screenshot_ab_test |
both |
proposed |
21 days |
Paid Campaign Status
| Platform |
Daily Budget |
Status |
Keywords |
| apple_search_ads |
$18.00 |
paused |
45 |
| google_uac |
$12.00 |
ready_to_launch |
10 |
| reddit_ads |
$0.00 |
ready_to_launch |
0 |
| Total |
$30.00 |
— |
55 |
ASO Keywords
iOS (current): bjj,hiit,sparring,wrestling,muaythai,tabata,crossfit,reaction,jiujitsu,wod,kickboxing
Last rotation: —
Performing: — | Replaced: —
Content Pipeline
| Metric |
Value |
| Total Posts Published |
1 |
| Latest Post |
The inspiration behind Random Tactical Timer |
| Published At |
2026-02-19T19:31:07+00:00 |
Referral Campaigns
| Channel |
Items |
Status |
| Reddit Posts |
7 |
draft |
| Product Hunt |
1 |
draft |
| Blog Outreach |
3 |
draft |
Charts
xychart-beta
title "Downloads (30d rolling)"
x-axis ["2026-10-04" , "2026-10-04" , "2026-10-05" , "2026-10-05" , "2026-10-05" , "2026-10-05" , "2026-10-06" , "2026-10-06" , "2026-10-06" , "2026-10-06" , "2026-10-07" , "2026-10-07" , "2026-10-07" , "2026-10-07"]
y-axis "Downloads"
line [44 , 44 , 44 , 44 , 42 , 42 , 42 , 42 , 42 , 43 , 43 , 42 , 42 , 42]
line [92 , 92 , 92 , 92 , 92 , 93 , 94 , 94 , 94 , 94 , 89 , 89 , 89 , 71]
xychart-beta
title "WQTU (7d)"
x-axis ["2026-10-04" , "2026-10-04" , "2026-10-05" , "2026-10-05" , "2026-10-05" , "2026-10-05" , "2026-10-06" , "2026-10-06" , "2026-10-06" , "2026-10-06" , "2026-10-07" , "2026-10-07" , "2026-10-07" , "2026-10-07"]
y-axis "Users"
line [2 , 2 , 2 , 2 , 2 , 2 , 3 , 2 , 2 , 2 , 2 , 2 , 2 , 2]
pie title Daily Ad Budget Allocation ($)
"Apple Search Ads" : 18.0
"Google Uac" : 12.0
xychart-beta
title "Keywords by Ad Group"
x-axis ["Exact Match - High Intent" , "Search Match - Discovery" , "Competitor - Brand" , "UAC Themes"]
y-axis "Count" 0 --> 25
bar [15 , 20 , 10 , 10]
xychart-beta
title "Referral Content Pieces"
x-axis ["Reddit" , "Product Hunt" , "Blog Outreach"]
y-axis "Items" 0 --> 9
bar [7 , 1 , 3]
Dashboard generated at: 2026-10-07T18:28:55+00:00. Data refreshed daily by wiki-sync.yml.